Riskpilot← Back to searchSign inGet full accessSALON DIRECT ApS
APSActiveCVR 34230307Bymosevej 15Wholesale of perfume and cosmetics · NACE 4645Est. 20127 employees
Revenue 2025
DKK 2,9M
+12% vs 2024
EBITDA margin
27.1%
-12% vs 2024
Equity ratio
52.9%
Financial strength
Net profit 2025
DKK 394K
-25% vs 2024
| Revenue | DKK 2,9M | +12% |
| EBITDA | DKK 800K | -12% |
| Net profit | DKK 394K | -25% |
| Total assets | DKK 9M | +8% |
| Equity | DKK 4,8M | +3% |
| Employees | 7 | — |
Legal name
SALON DIRECT ApS
CVR number
34230307
Legal form
Anpartsselskab
NACE code
4645 · Wholesale of perfume and cosmetics
Founded
17. februar 2012
Share capital
DKK 80.000
Employees
7 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af den samlede direktion
Company purpose
Selskabets formål er handel og dermed beslægtet virksomhed
Address
Bymosevej 15
Phone
+4560127000
Email
henrik@salondirect.dk
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| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | — | — | — | 4.676 | 6.112 | 4.329 | 2.281 | 3.380 | 2.820 | 2.534 | 2.622 | 2.636 | 2.948 |
| Staff expenses | -0 | -0 | -0 | -0 | -3.043 | -3.456 | -3.366 | -3.285 | -2.421 | -2.455 | -1.941 | -1.871 | -1.722 | -2.148 |
| EBITDA | — | 0 | 0 | 0 | 1.633 | 2.657 | 963 | -1.004 | 959 | 365 | 593 | 751 | 914 | 800 |
| Depreciation & amort. | -0 | -0 | -0 | -0 | -156 | -87 | -136 | -242 | -133 | -125 | -54 | -38 | -37 | -73 |
| EBIT | — | 0 | 0 | 0 | 1.477 | 2.570 | 827 | -1.247 | 826 | 239 | 539 | 713 | 877 | 727 |
| Net financials | 0 | 0 | 0 | 0 | -179 | -154 | -116 | -117 | -156 | -140 | -213 | -214 | -207 | -222 |
| Profit before tax | — | 0 | 0 | 0 | 1.299 | 2.416 | 711 | -1.363 | 670 | 99 | 326 | 499 | 670 | 505 |
| Tax | -0 | -0 | -0 | -0 | 311 | 576 | 152 | -0 | -0 | -0 | -74 | 119 | 147 | 111 |
| Net profit | — | 0 | 0 | 0 | 987 | 1.840 | 558 | -1.363 | 670 | 99 | 400 | 381 | 523 | 394 |
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 2.212 | 0 | 0 | 0 | 6.632 | 9.231 | 7.291 | 5.925 | 7.542 | 6.965 | 7.701 | 7.863 | 8.343 | 9.006 |
| Equity | 111 | 0 | 0 | 0 | 2.909 | 4.549 | 4.877 | 3.284 | 3.954 | 3.823 | 4.222 | 4.363 | 4.642 | 4.766 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | -2.102 | 0 | 0 | 0 | 3.723 | 4.682 | 2.414 | 2.641 | 3.589 | 3.142 | 3.479 | 3.500 | 3.701 | 4.236 |
| Total debt | -2.102 | 0 | 0 | 0 | 3.723 | 4.682 | 2.414 | 2.641 | 3.589 | 3.142 | 3.479 | 3.500 | 3.701 | 4.236 |
EBITDA margin
27.1%
This company
15.8%
Market median
+72% vs market
20122025
Equity ratio
52.9%
This company
38.2%
Market median
+38% vs market
20122025
Return on equity
8.3%
This company
18.4%
Market median
-55% vs market
20122025
Net profit margin
13.4%
This company
8.1%
Market median
+65% vs market
20122025
Asset turnover
0.33×
This company
1.12×
Market median
-71% vs market
20122025
Debt / equity
0.89×
This company
0.62×
Market median
+44% vs market
20122025
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via CVR / Virk · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via CVR / Virk · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via CVR / Virk · Period 2015-01-01 – 2015-12-31
- Annual report 2014Filed via CVR / Virk · Period 2014-01-01 – 2014-12-31
- Annual report 2013Filed via CVR / Virk · Period 2013-01-01 – 2013-12-31
- Annual report 2012Filed via CVR / Virk · Period 2012-02-17 – 2012-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
BB Founder | Founder | 2012 | — | — |
KG Management | Management | 2013 | — | — |
HH Chief Executive Officer | Chief Executive Officer | 2012 | — | — |
No data on file.
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
HH INVEST 2012 ApS | Company | 50.0% | 50.0% | 2012 |
KG INVEST 2013 ApS | Company | 50.0% | 50.0% | 2013 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
HH INVEST 2012 ApS
SALON DIRECT ApS Board members of SALON DIRECT ApS also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Britt Boye Heiberg | Founder | 0 companies |
| Kim Gyldholm Hansen | Management | 0 companies |
| Henrik Heiberg | Chief Executive Officer | 0 companies |