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Pretty Fly ApS
APS
Active
CVR 41726547
Hybenvænget 5
Retail sale of second-hand goods · NACE 4779
Est. 2020
— employees
Watchlist
Share
Overview
Financials
People & ownership
Related companies
Revenue 2024
DKK 6K
-150% vs 2023
EBITDA margin
100.0%
+150% vs 2023
Equity ratio
-11.8%
Financial strength
Net profit 2024
DKK 301
+103% vs 2023
EBITDA — year on year
DKK millions
0M
-0M
-1M
-1M
-1M
0M
2021
0M
0%
2022
0M
0%
2023
0M
0%
2024
Key figures
Annual report 2024
Revenue
DKK 6K
-150%
EBITDA
DKK 6K
+150%
Net profit
DKK 301
+103%
Total assets
DKK 509K
-3%
Equity
DKK -60K
+0%
Employees
—
—
Company information
Legal name
Pretty Fly ApS
CVR number
41726547
Legal form
Anpartsselskab
NACE code
4779 · Retail sale of second-hand goods
Founded
29. september 2020
Share capital
DKK 40.000
Employees
—
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Virksomheden tegnes af 1 direktør.
Company purpose
Selskabets formål er at drive virksomhed med køb og salg af brugte varer og antikviteter samt hermed beslægtet virksomhed.
Contact
Address
Hybenvænget 5
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Companies in Retail sale of second-hand goods
Companies in Esbjerg
All Denmark companies
Revenue
DKK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
EBITDA
DKK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
Income statement
DKK thousands
Item
2021
2022
2023
2024
Revenue
-140
9
-12
6
Staff expenses
-0
-0
-0
-0
EBITDA
-140
9
-12
6
Depreciation & amort.
-0
-0
-0
-0
EBIT
-140
9
-12
6
Net financials
-13
-9
-0
-5
Profit before tax
-153
0
-12
0
Tax
-33
-28
-3
-0
Net profit
-120
29
-9
0
Balance sheet
DKK thousands
Item
2021
2022
2023
2024
Total assets
625
564
523
509
Equity
-80
-51
-60
-60
Long-term debt
0
0
0
0
Short-term debt
705
616
584
569
Total debt
705
616
584
569
Financial ratios
5-year trend
EBITDA margin
100.0%
This company
15.8%
Market median
+533% vs market
2021
2024
Equity ratio
-11.8%
This company
38.2%
Market median
-131% vs market
2021
2024
Return on equity
30100.0%
This company
18.4%
Market median
+163487% vs market
2021
2024
Net profit margin
5.2%
This company
8.1%
Market median
-36% vs market
2021
2024
Asset turnover
0.01×
This company
1.12×
Market median
-99% vs market
2021
2024
Debt / equity
9.46×
This company
0.62×
Market median
-1426% vs market
2021
2024
Annual reports & filings
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via CVR / Virk · Period 2020-10-01 – 2021-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Current (3)
BI
Boukje Ida Renger
Founder
Founder
2020
KH
Kenneth Harbo Eriksen
Management
Management
2020
JE
Johannes Eugenius Maria Mekenkamp
Management
Management
2020
Board of directors
Non-executive oversight
No data on file.
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
HOUSE MEDIA & CONSULT ApS
Company
90–99.99%
90–99.99%
2021
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
.
Company hierarchy
HOUSE MEDIA & CONSULT ApS
Pretty Fly ApS
(this company)
Board network connections
Board members of Pretty Fly ApS also hold positions in
0
other companies.
Person
Role here
Other companies
Boukje Ida Renger
Founder
0 companies
Kenneth Harbo Eriksen
Management
0 companies
Johannes Eugenius Maria Mekenkamp
Management
0 companies