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Webshoppen Pureday.dk ApS
APS
Active
CVR 41977779
Rørsangervej 10
Retail sale of cosmetic and toilet articles · NACE 4775
Est. 2020
— employees
Watchlist
Share
Overview
Financials
People & ownership
Related companies
Revenue 2024
DKK 5K
-81% vs 2023
EBITDA margin
100.0%
-10% vs 2023
Equity ratio
94.4%
Financial strength
Net profit 2024
DKK 78
-98% vs 2023
EBITDA — year on year
DKK millions
0M
-0M
-1M
-1M
-1M
0M
2021
0M
0%
2022
0M
0%
2023
0M
0%
2024
Key figures
Annual report 2024
Revenue
DKK 5K
-81%
EBITDA
DKK 5K
-10%
Net profit
DKK 78
-98%
Total assets
DKK 48K
-10%
Equity
DKK 45K
+0%
Employees
—
—
Company information
Legal name
Webshoppen Pureday.dk ApS
CVR number
41977779
Legal form
Anpartsselskab
NACE code
4775 · Retail sale of cosmetic and toilet articles
Founded
24. december 2020
Share capital
DKK 40.000
Employees
—
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse
Company purpose
Selskabets formål er at drive virksomhed med salg af skønheds produkter webshop, samt enhver i forbindelse hermed stående virksomhed.
Contact
Address
Rørsangervej 10
Email
info@pureday.dk
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Explore
Companies in Retail sale of cosmetic and toilet articles
Companies in Rudersdal
All Denmark companies
Revenue
DKK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
EBITDA
DKK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
Income statement
DKK thousands
Item
2021
2022
2023
2024
Revenue
0
1
27
5
Staff expenses
-0
-0
-0
-0
EBITDA
0
1
6
5
Depreciation & amort.
-0
-0
-0
-0
EBIT
0
1
6
5
Net financials
0
0
0
-5
Profit before tax
0
1
6
0
Tax
-0
0
1
0
Net profit
0
1
5
0
Balance sheet
DKK thousands
Item
2021
2022
2023
2024
Total assets
40
41
53
48
Equity
40
41
45
45
Long-term debt
0
0
1
0
Short-term debt
0
0
7
3
Total debt
0
0
8
3
Financial ratios
5-year trend
EBITDA margin
100.0%
This company
15.8%
Market median
+533% vs market
2021
2024
Equity ratio
94.4%
This company
38.2%
Market median
+147% vs market
2021
2024
Return on equity
0.2%
This company
18.4%
Market median
-99% vs market
2021
2024
Net profit margin
1.5%
This company
8.1%
Market median
-81% vs market
2021
2024
Asset turnover
0.11×
This company
1.12×
Market median
-90% vs market
2021
2024
Debt / equity
0.06×
This company
0.62×
Market median
+90% vs market
2021
2024
Annual reports & filings
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via CVR / Virk · Period 2020-12-24 – 2021-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Current (1)
JH
Jette Holmgren Jacobsen
Chief Executive Officer
Chief Executive Officer
2020
Board of directors
Non-executive oversight
Name
Role
Member since
Current (1)
AJ
André Jacobsen
Chairman
2020
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
Kalei Holding ApS
Company
100%
100%
2020
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
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Company hierarchy
Kalei Holding ApS
Webshoppen Pureday.dk ApS
(this company)
Board network connections
Board members of Webshoppen Pureday.dk ApS also hold positions in
0
other companies.
Person
Role here
Other companies
Jette Holmgren Jacobsen
Chief Executive Officer
0 companies
André Jacobsen
Chairman
0 companies