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SINCERE AS
AS
Active
Org 928677257
Bogstadveien 19A, 0355 Oslo
Other non-specialised retail sale · NACE 4712
Est. 2022
5 employees
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Overview
Financials
People & ownership
Related companies
Revenue 2024
NOK 30,7M
+86% vs 2023
EBITDA margin
4.2%
-30% vs 2023
Equity ratio
32.5%
Financial strength
Net profit 2024
NOK 830K
-41% vs 2023
EBITDA — year on year
NOK millions
3M
2M
1M
1M
0M
0M
2022
2M
+200%
2023
1M
-50%
2024
Key figures
Annual report 2024
Revenue
NOK 30,7M
+86%
EBITDA
NOK 1,3M
-30%
Net profit
NOK 830K
-41%
Total assets
NOK 3,7M
+27%
Equity
NOK 1,2M
+30%
Employees
5
—
Company information
Legal name
SINCERE AS
Org number
928677257
Legal form
Aksjeselskap
NACE code
4712 · Other non-specialised retail sale
Founded
4. februar 2022
Share capital
NOK 30 000
Employees
5 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Styrets leder alene.
Company purpose
Salg av skjønnhets- og velværeprodukter, og hudpleiekonsultasjoner. Samt tilhørende innhold og reklame på sosiale medier.
Contact
Address
Bogstadveien 19A, 0355 Oslo
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Revenue
NOK millions
0M
9M
18M
27M
36M
0M
2022
17M
2023
31M
2024
EBITDA
NOK millions
0M
1M
1M
2M
2M
0M
2022
2M
2023
1M
2024
Income statement
NOK thousands
Item
2022
2023
2024
Revenue
349
16 532
30 733
Staff expenses
−0
−924
−2 615
EBITDA
235
1 863
1 302
Depreciation & amort.
−0
−10
−37
EBIT
235
1 853
1 265
Net financials
−0
−58
−167
Profit before tax
235
1 794
1 098
Tax
51
399
268
Net profit
185
1 396
830
Balance sheet
NOK thousands
Item
2022
2023
2024
Total assets
405
2 896
3 684
Equity
209
919
1 199
Long-term debt
0
5
3
Short-term debt
196
1 972
2 482
Total debt
196
1 977
2 485
Financial ratios
5-year trend
EBITDA margin
4.2%
This company
15.8%
Market median
-73% vs market
2022
2024
Equity ratio
32.5%
This company
38.2%
Market median
+15% vs market
2022
2024
Return on equity
69.2%
This company
18.4%
Market median
+276% vs market
2022
2024
Net profit margin
2.7%
This company
8.1%
Market median
-67% vs market
2022
2024
Asset turnover
8.34×
This company
1.12×
Market median
+645% vs market
2022
2024
Debt / equity
2.07×
This company
0.62×
Market median
-234% vs market
2022
2024
Annual reports & filings
Annual report 2024
Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Current (1)
MB
Mikela Beck
Chief Executive Officer
Chief Executive Officer
2023
Former (1)
GO
Gitte Olsen Leine
Chief Executive Officer
Chief Executive Officer
2022 – 2023
Board of directors
Non-executive oversight
Name
Role
Member since
Former (1)
OE
Olav Edvards Lønsjø
Chairman
2022 – 2022
Shareholders
As of last annual report
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
.
Company hierarchy
No registered parent or subsidiaries
Board network connections
Board members of SINCERE AS also hold positions in
0
other companies.
Person
Role here
Other companies
Gitte Olsen Leine
Chief Executive Officer
0 companies
Mikela Beck
Chief Executive Officer
0 companies
Olav Edvards Lønsjø
Chairman
0 companies