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ABActiveOrg 5560936196Esplanaden 1Wholesale of other household goods · NACE 4649Est. 1964124 employees
Revenue 2024
SEK 719,5M
-15% vs 2023
EBITDA margin
9.6%
-59% vs 2023
Equity ratio
55.9%
Financial strength
Net profit 2024
SEK 1,8M
+13% vs 2023
| Revenue | SEK 719,5M | -15% |
| EBITDA | SEK 69M | -59% |
| Net profit | SEK 1,8M | +13% |
| Total assets | SEK 387,9M | -17% |
| Equity | SEK 217M | +1% |
| Employees | 124 | — |
Legal name
BabyBjörn AB
Org number
5560936196
Legal form
Aktiebolag
NACE code
4649 · Wholesale of other household goods
Founded
5 augusti 1964
Share capital
SEK 20 000 000
Employees
124 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas av en av Bräutigam, Carl Hans Thomas Olsson, Bo Fredrik i förening med en av Seger, John Torbjörn Thorén, Lisa Lillemor Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget ska bedriva tillverkning, handel och marknadsföring av produkter för barn, särskilt späd- och småbarn, samt därmed förenlig verksamhet.
Address
Esplanaden 1
Phone
+46854496800
Email
johanna.palm@babybjorn.com
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 793 670 | 772 886 | 1 001 498 | 847 811 | 719 474 |
| Staff expenses | — | — | — | — | — |
| EBITDA | 220 966 | 184 849 | 278 706 | 169 706 | 69 047 |
| Depreciation & amort. | −12 209 | −13 778 | −13 503 | −8 484 | −6 794 |
| EBIT | 208 757 | 171 071 | 265 203 | 161 222 | 62 253 |
| Net financials | −28 423 | 9 137 | 12 114 | 3 236 | −17 976 |
| Profit before tax | 5 304 | 11 989 | 13 517 | 2 758 | 12 904 |
| Tax | −891 | −2 054 | −2 899 | −1 202 | −11 138 |
| Net profit | 4 413 | 9 935 | 10 618 | 1 556 | 1 766 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 375 845 | 375 990 | 540 143 | 467 536 | 387 901 |
| Equity | 193 085 | 203 020 | 213 638 | 215 194 | 216 960 |
| Long-term debt | 3 250 | 0 | 0 | 0 | 0 |
| Short-term debt | 145 929 | 143 170 | 292 905 | 227 042 | 163 854 |
| Total debt | 149 179 | 143 170 | 292 905 | 227 042 | 163 854 |
EBITDA margin
9.6%
This company
15.8%
Market median
-39% vs market
20202024
Equity ratio
55.9%
This company
38.2%
Market median
+46% vs market
20202024
Return on equity
0.8%
This company
18.4%
Market median
-96% vs market
20202024
Net profit margin
0.2%
This company
8.1%
Market median
-98% vs market
20202024
Asset turnover
1.85×
This company
1.12×
Market median
+65% vs market
20202024
Debt / equity
0.79×
This company
0.62×
Market median
+27% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
BF Chief Executive Officer | Chief Executive Officer | 2025 |
FL Chief Auditor | Chief Auditor | 2022 |
| Former (2) | ||
ÅS Chief Executive Officer | Chief Executive Officer | 2020 – 2025 |
SO | Audit | 2020 – 2022 |
| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
| Chairman | 2025 | |
| Board of Directors | 2020 | |
| Board of Directors | 2020 | |
| Board of Directors | 2020 | |
| Former (3) | ||
| Chairman | 2020 – 2025 | |
| Board of Directors | 2022 – 2025 | |
| Board of Directors | 2020 – 2022 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Lillemor Design AB
BabyBjörn AB (this company)Babybjorn K.K.Babybjorn IncBabybjorn Mother & Baby Products Co., Ltd.Babybjorn Uk LimitedBabybjorn IncBabybjorn Company Ltd.Babybjorn Co., LtdBABYBJORN INCBABYBJORN LTDBabybjorn LtdBABYBJORN COMPANY LTD.BABYBJORN MOTHER & BABY PRODUCTS CO., LTD.BABYBJORN INCBABYBJORN UK LIMITEDBABYBJORN K.K.Board members of BabyBjörn AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Åsa Stina Westerstad | Chief Executive Officer | 0 companies |
| Bo Fredrik Olsson | Chief Executive Officer | 0 companies |
| Sven Olof Christer Olsson | Audit | 0 companies |
| Frida Linda Eva-Lill Wengbrand | Chief Auditor | 0 companies |
| Carl Hans Thomas Bräutigam | Chairman | 0 companies |
| Lisa Lillemor Thorén | Board of Directors | 0 companies |
| John Torbjörn Seger | Board of Directors | 0 companies |
| Carl John Michael Berg | Chairman | 0 companies |
| Josefin Lillemor Jakobson | Board of Directors | 0 companies |
| Annica Anette Hagen | Board of Directors | 0 companies |
| Siri Lillemor Seger | Board of Directors | 0 companies |