Riskpilot← Back to searchSign inGet full accessDAD Direct Aktiebolag
ABActiveOrg 5564739737Knut Påls Väg 6Activities of advertising agencies · NACE 7311Est. 199335 employees
Revenue 2024
SEK 49,5M
-3% vs 2023
EBITDA margin
9.4%
+30% vs 2023
Equity ratio
51.3%
Financial strength
Net profit 2024
SEK 4,3M
+95% vs 2023
| Revenue | SEK 49,5M | -3% |
| EBITDA | SEK 4,6M | +30% |
| Net profit | SEK 4,3M | +95% |
| Total assets | SEK 15,2M | +6% |
| Equity | SEK 7,8M | +22% |
| Employees | 35 | — |
Legal name
DAD Direct Aktiebolag
Org number
5564739737
Legal form
Aktiebolag
NACE code
7311 · Activities of advertising agencies
Founded
29 september 1993
Share capital
SEK 545 000
Employees
35 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas i förening av Johansson, Göte Stefan Ransed, Anders Torild Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget skall bedriva marknadsföring genom direktreklam samt därmed jämförlig verksamhet. Bolaget ska bedriva distribution av trycksaker.
Address
Knut Påls Väg 6
Phone
+46424006200
Email
sus.petersson@daddirect.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 55 334 | 53 798 | 59 904 | 51 136 | 49 457 |
| Staff expenses | — | — | — | — | — |
| EBITDA | 6 896 | 7 862 | 6 885 | 3 574 | 4 633 |
| Depreciation & amort. | −789 | −759 | −770 | −589 | −529 |
| EBIT | 6 107 | 7 103 | 6 115 | 2 985 | 4 104 |
| Net financials | −69 | −71 | −62 | −116 | −89 |
| Profit before tax | 4 553 | 12 295 | 4 553 | 2 869 | 5 515 |
| Tax | −1 005 | −2 626 | −985 | −649 | −1 187 |
| Net profit | 3 548 | 9 669 | 3 568 | 2 220 | 4 328 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 22 964 | 25 815 | 17 463 | 14 293 | 15 178 |
| Equity | 7 398 | 17 067 | 8 435 | 6 355 | 7 784 |
| Long-term debt | 733 | 0 | 0 | 0 | 0 |
| Short-term debt | 9 570 | 8 748 | 7 528 | 6 438 | 7 394 |
| Total debt | 10 303 | 8 748 | 7 528 | 6 438 | 7 394 |
EBITDA margin
9.4%
This company
15.8%
Market median
-41% vs market
20202024
Equity ratio
51.3%
This company
38.2%
Market median
+34% vs market
20202024
Return on equity
55.6%
This company
18.4%
Market median
+202% vs market
20202024
Net profit margin
8.8%
This company
8.1%
Market median
+9% vs market
20202024
Asset turnover
3.26×
This company
1.12×
Market median
+191% vs market
20202024
Debt / equity
0.95×
This company
0.62×
Market median
+53% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
DB | Audit | 2021 |
SE Chief Executive Officer | Chief Executive Officer | 2021 |
EA Auditor Substitute | Auditor Substitute | 2021 |
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
| Board of Directors | 2021 | |
| Chairman | 2025 | |
| Deputy Board Member | 2022 | |
| Former (2) | ||
| Deputy Board Member | 2021 – 2022 | |
| Chairman | 2021 – 2025 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 2023 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Joholo Holding AB
DAD Direct Aktiebolag Board members of DAD Direct Aktiebolag also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Daniel Bjerny Holmberg | Audit | 0 companies |
| Susanne Elisabet Petersson | Chief Executive Officer | 0 companies |
| Erik Alexander Monrad Heggen | Auditor Substitute | 0 companies |
| Göte Stefan Johansson | Board of Directors | 0 companies |
| Anders Torild Ransed | Chairman | 0 companies |
| Peter Ilija Rogosic | Deputy Board Member | 0 companies |
| Kjell Anders Olofsson | Chairman | 0 companies |
| Heidi Ida Paula Levin | Deputy Board Member | 0 companies |