Riskpilot← Back to searchSign inGet full accessWish and Way AB
ABActiveOrg 5564998333StockholmWholesale of perfume and cosmetics · NACE 4645Est. 19943 employees
Revenue 2025
SEK 38,5M
-4% vs 2024
EBITDA margin
0.8%
+103% vs 2024
Equity ratio
31.5%
Financial strength
Net profit 2025
SEK 563K
+21% vs 2024
| Revenue | SEK 38,5M | -4% |
| EBITDA | SEK 294K | +103% |
| Net profit | SEK 563K | +21% |
| Total assets | SEK 9M | -7% |
| Equity | SEK 2,8M | -8% |
| Employees | 3 | — |
Legal name
Wish and Way AB
Org number
5564998333
Legal form
Aktiebolag
NACE code
4645 · Wholesale of perfume and cosmetics
Founded
24 november 1994
Share capital
SEK 200 000
Employees
3 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamöterna
Company purpose
Bolaget skall bedriva handel med hygienartiklar, äga och förvalta lös och fast egendom samt därmed förenlig verksamhet.
Address
Stockholm
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 20 855 | 29 200 | 36 549 | 40 091 | 38 456 |
| Staff expenses | — | −3 818 | −2 629 | −2 803 | −3 246 |
| EBITDA | 366 | 261 | 2 184 | 145 | 294 |
| Depreciation & amort. | −8 | −8 | −8 | −8 | — |
| EBIT | 358 | 252 | 2 176 | 137 | 294 |
| Net financials | 10 | 9 | 62 | 439 | −8 |
| Profit before tax | 269 | 557 | 2 159 | 507 | 735 |
| Tax | −61 | −127 | −457 | −42 | −172 |
| Net profit | 208 | 430 | 1 702 | 465 | 563 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 12 788 | 7 888 | 11 802 | 9 650 | 8 971 |
| Equity | 6 948 | 2 498 | 3 400 | 3 065 | 2 828 |
| Long-term debt | 0 | — | — | — | — |
| Short-term debt | 3 612 | 3 458 | 6 391 | 4 506 | 4 514 |
| Total debt | 3 612 | 3 458 | 6 391 | 4 506 | 4 514 |
EBITDA margin
0.8%
This company
15.8%
Market median
-95% vs market
20212025
Equity ratio
31.5%
This company
38.2%
Market median
+18% vs market
20212025
Return on equity
19.9%
This company
18.4%
Market median
+8% vs market
20212025
Net profit margin
1.5%
This company
8.1%
Market median
-81% vs market
20212025
Asset turnover
4.29×
This company
1.12×
Market median
+283% vs market
20212025
Debt / equity
2.17×
This company
0.62×
Market median
-250% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
NM Chief Auditor | Chief Auditor | 2022 |
| Former (1) | ||
PG Chief Auditor | Chief Auditor | 2021 – 2022 |
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
| Board of Directors | 2021 | |
| Chairman | 2022 | |
| Board of Directors | 2022 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 2025 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Hubbarna AB
Wish and Way AB Board members of Wish and Way AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Nils Mikael Berlin | Chief Auditor | 0 companies |
| Per Gunnar Anders Granat | Chief Auditor | 0 companies |
| Andrée Marcus Christian Hubeny | Board of Directors | 0 companies |
| Paul Robert Anthony Hubeny | Chairman | 0 companies |
| John Alexander Sebastian Hubeny | Board of Directors | 0 companies |