Riskpilot← Back to searchSign inGet full accessLa Direction AB
ABActiveOrg 5565250585Kyttingevägen 17Industrial product and fashion design activities · NACE 7411Est. 19950 employees
Revenue 2024
SEK 352K
+52% vs 2023
EBITDA margin
-5.3%
-205% vs 2023
Equity ratio
62.6%
Financial strength
Net profit 2024
SEK -29K
-367% vs 2023
| Revenue | SEK 352K | +52% |
| EBITDA | SEK -19K | -205% |
| Net profit | SEK -29K | -367% |
| Total assets | SEK 235K | -13% |
| Equity | SEK 147K | -16% |
| Employees | 0 | — |
Legal name
La Direction AB
Org number
5565250585
Legal form
Aktiebolag
NACE code
7411 · Industrial product and fashion design activities
Founded
31 juli 1995
Share capital
SEK 100 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamöterna
Company purpose
Bolaget skall bedriva konsultverksamhet inom områdena IT, idrott, trädgårdsformgivning, trädgårdsdesign, landskapsdesign, ledarskap, organisation och utbildning. Handel och förvaltning av fastigheter och värdepapper. Försäljning av idrotts- och friskvårdsrelaterade tjänster och produkter. Samt därmed förenlig verksamhet.
Address
Kyttingevägen 17
Phone
+46705637055
Email
robert@ladirection.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 215 | 155 | 174 | 232 | 352 |
| Staff expenses | — | — | −36 | −102 | −152 |
| EBITDA | 107 | 63 | 9 | 18 | −19 |
| Depreciation & amort. | −5 | −5 | −5 | −5 | −11 |
| EBIT | 102 | 58 | 3 | 12 | −30 |
| Net financials | — | — | 0 | 1 | 1 |
| Profit before tax | 102 | 58 | 3 | 13 | −29 |
| Tax | −13 | −12 | −1 | −3 | — |
| Net profit | 89 | 46 | 3 | 11 | −29 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 208 | 197 | 237 | 268 | 235 |
| Equity | 126 | 162 | 165 | 176 | 147 |
| Long-term debt | 41 | 0 | — | — | — |
| Short-term debt | 41 | 35 | 72 | 92 | 88 |
| Total debt | 82 | 35 | 72 | 92 | 88 |
EBITDA margin
-5.3%
This company
15.8%
Market median
-134% vs market
20202024
Equity ratio
62.6%
This company
38.2%
Market median
+64% vs market
20202024
Return on equity
-19.7%
This company
18.4%
Market median
-207% vs market
20202024
Net profit margin
-8.2%
This company
8.1%
Market median
-201% vs market
20202024
Asset turnover
1.50×
This company
1.12×
Market median
+34% vs market
20202024
Debt / equity
0.60×
This company
0.62×
Market median
+3% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
ÅJ Chief Executive Officer | Chief Executive Officer | 2022 |
JL | Audit | 2021 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Chairman | 2022 | |
| Deputy Board Member | 2021 | |
| Former (3) | ||
| Deputy Board Member | 2021 – 2022 | |
| Board of Directors | 2021 – 2022 | |
| Deputy Board Member | 2021 – 2022 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of La Direction AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Åsa Johanna Larsson | Chief Executive Officer | 0 companies |
| Jennie Linnéa Fernros | Audit | 0 companies |
| Lars Karl Robert Larsson | Chairman | 0 companies |
| Anna Marielle Larsson | Deputy Board Member | 0 companies |
| Lars Karl Fredrik Larsson | Board of Directors | 0 companies |
| Lars Göran Larsson | Deputy Board Member | 0 companies |
| Lena Kristina Larsson | Deputy Board Member | 0 companies |