Riskpilot← Back to searchSign inGet full accessPrat PR Aktiebolag
ABActiveOrg 5566121744Tulegatan 11 1trActivities of advertising agencies · NACE 7311Est. 200121 employees
Revenue 2025
SEK 52,3M
+9% vs 2024
EBITDA margin
4.0%
+25% vs 2024
Equity ratio
23.8%
Financial strength
Net profit 2025
SEK 2,1M
+18% vs 2024
| Revenue | SEK 52,3M | +9% |
| EBITDA | SEK 2,1M | +25% |
| Net profit | SEK 2,1M | +18% |
| Total assets | SEK 14,3M | +2% |
| Equity | SEK 3,4M | +16% |
| Employees | 21 | — |
Legal name
Prat PR Aktiebolag
Org number
5566121744
Legal form
Aktiebolag
NACE code
7311 · Activities of advertising agencies
Founded
11 juni 2001
Share capital
SEK 100 000
Employees
21 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-08-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas i förening av ledamöterna Firman tecknas ensam av Dworsky Finnborg, Ida Gabriella
Company purpose
Bolaget skall erbjuda svenska företag inom PR, marknadsföring och kommunikation för att underhålla och bygga upp deras varumärken på i första hand den nordiska marknaden ävensom idka därmed förenlig verksamhet.
Address
Tulegatan 11 1tr
Email
gabriella.finnborg@prat.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 31 314 | 41 082 | 42 719 | 47 843 | 52 280 |
| Staff expenses | — | −15 230 | −16 477 | −16 592 | −16 906 |
| EBITDA | 2 000 | 2 643 | 1 933 | 1 674 | 2 099 |
| Depreciation & amort. | −0 | — | — | — | — |
| EBIT | 2 000 | 2 643 | 1 933 | 1 674 | 2 099 |
| Net financials | −15 | 7 | 82 | 58 | 38 |
| Profit before tax | 2 004 | 2 722 | 2 295 | 2 252 | 2 657 |
| Tax | −442 | −605 | −528 | −508 | −598 |
| Net profit | 1 562 | 2 116 | 1 767 | 1 744 | 2 059 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 12 988 | 15 566 | 12 682 | 14 067 | 14 332 |
| Equity | 2 870 | 3 386 | 2 853 | 2 947 | 3 406 |
| Long-term debt | 0 | — | — | — | — |
| Short-term debt | 8 726 | 10 860 | 8 789 | 10 600 | 10 926 |
| Total debt | 8 726 | 10 860 | 8 789 | 10 600 | 10 926 |
EBITDA margin
4.0%
This company
15.8%
Market median
-75% vs market
20212025
Equity ratio
23.8%
This company
38.2%
Market median
-38% vs market
20212025
Return on equity
60.5%
This company
18.4%
Market median
+229% vs market
20212025
Net profit margin
3.9%
This company
8.1%
Market median
-52% vs market
20212025
Asset turnover
3.65×
This company
1.12×
Market median
+226% vs market
20212025
Debt / equity
3.21×
This company
0.62×
Market median
-418% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2024-09-01 – 2025-08-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-09-01 – 2024-08-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-09-01 – 2023-08-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-09-01 – 2022-08-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-09-01 – 2021-08-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
IG Chief Executive Officer | Chief Executive Officer | 2020 |
BM | Audit | 2020 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Deputy Board Member | 2025 | |
| Chairman | 2024 | |
| Former (3) | ||
| Board of Directors | 2020 – 2022 | |
| Chairman | 2020 – 2024 | |
| Board of Directors | 2020 – 2025 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Prat PR Holding AB
Prat PR Aktiebolag Board members of Prat PR Aktiebolag also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Ida Gabriella Dworsky Finnborg | Chief Executive Officer | 0 companies |
| Bengt Magnus Wallenius | Audit | 0 companies |
| Bertil Ronny Westerlund | Board of Directors | 0 companies |
| Jan Olof Magnus Finnborg | Deputy Board Member | 0 companies |
| Anna Serner | Chairman | 0 companies |
| Claes Göran Salomonsson | Board of Directors | 0 companies |
| Jan Michael Dworsky | Chairman | 0 companies |