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Pricetag AB
AB
In liquidation
Org 5566332010
Retail sale of information and communication equipment · NACE 4740
Est. 2002
1 employees
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Overview
Financials
People & ownership
Related companies
Revenue 2022
SEK 980K
+65% vs 2021
EBITDA margin
1.6%
-62% vs 2021
Equity ratio
59.7%
Financial strength
Net profit 2022
SEK 16K
-50% vs 2021
EBITDA — year on year
SEK millions
0M
-0M
-1M
-1M
-1M
0M
2018
0M
0%
2019
0M
0%
2020
0M
0%
2021
0M
0%
2022
Key figures
Annual report 2022
Revenue
SEK 980K
+65%
EBITDA
SEK 16K
-62%
Net profit
SEK 16K
-50%
Total assets
SEK 380K
-6%
Equity
SEK 227K
+8%
Employees
1
—
Company information
Legal name
Pricetag AB
Org number
5566332010
Legal form
Aktiebolag
NACE code
4740 · Retail sale of information and communication equipment
Founded
31 oktober 2002
Share capital
SEK 50 000
Employees
1 (FTE)
VAT registered
No
Audit selected
No
Last report
2022-12-31
Financial year
January – December
Signatory rights
Firman tecknas ensam av likvidatorn
Company purpose
Bolaget skall bedriva handel med hemelektronik och fordon.
Contact
Address
Phone
+46702900300
Email
isak.hubinette@lmlaw.se
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Companies in Retail sale of information and communication equipment
Companies in Stockholm
All Sweden companies
Revenue
SEK millions
0M
0M
1M
1M
1M
1M
2018
1M
2019
0M
2020
1M
2021
1M
2022
EBITDA
SEK millions
0M
0M
1M
1M
1M
0M
2018
0M
2019
0M
2020
0M
2021
0M
2022
Income statement
SEK thousands
Item
2018
2019
2020
2021
2022
Revenue
554
845
438
594
980
Staff expenses
—
—
—
—
—
EBITDA
60
68
66
42
16
Depreciation & amort.
−0
−0
−0
−0
−0
EBIT
60
68
66
42
16
Net financials
—
—
—
4
—
Profit before tax
60
69
66
45
15
Tax
−0
−13
−14
−13
1
Net profit
60
56
52
32
16
Balance sheet
SEK thousands
Item
2018
2019
2020
2021
2022
Total assets
253
331
534
405
380
Equity
84
139
179
211
227
Long-term debt
133
133
146
120
60
Short-term debt
36
58
209
74
94
Total debt
169
191
355
194
154
Financial ratios
5-year trend
EBITDA margin
1.6%
This company
15.8%
Market median
-90% vs market
2018
2022
Equity ratio
59.7%
This company
38.2%
Market median
+56% vs market
2018
2022
Return on equity
7.0%
This company
18.4%
Market median
-62% vs market
2018
2022
Net profit margin
1.6%
This company
8.1%
Market median
-80% vs market
2018
2022
Asset turnover
2.58×
This company
1.12×
Market median
+130% vs market
2018
2022
Debt / equity
0.67×
This company
0.62×
Market median
+8% vs market
2018
2022
Annual reports & filings
Annual report 2022
Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
View
PDF
Annual report 2020
Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
View
PDF
Annual report 2019
Filed via Bolagsverket / SCB · Period 2019-01-01 – 2019-12-31
View
PDF
Annual report 2018
Filed via Bolagsverket / SCB · Period 2018-01-01 – 2018-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Current (1)
IG
Isak Gustav Eskil Uno Hübinette
Liquidator
Liquidator
2026
Former (1)
CL
Cai Lennart Adamsson
Chief Executive Officer
Chief Executive Officer
2022 – 2024
Board of directors
Non-executive oversight
Name
Role
Member since
Former (1)
RK
Rolf Krister Paulsson
Deputy Board Member
2022 – 2026
Shareholders
As of last annual report
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
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Company hierarchy
No registered parent or subsidiaries
Board network connections
Board members of Pricetag AB also hold positions in
0
other companies.
Person
Role here
Other companies
Isak Gustav Eskil Uno Hübinette
Liquidator
0 companies
Cai Lennart Adamsson
Chief Executive Officer
0 companies
Rolf Krister Paulsson
Deputy Board Member
0 companies