Riskpilot← Back to searchSign inGet full accessLead Direct AB
ABActiveOrg 5566535547Sankt Eriksgatan 113 IvPublic relations and communication activities · NACE 7330Est. 20041-4 employees
Revenue 2024
SEK 1,5M
-35% vs 2023
EBITDA margin
58.9%
-62% vs 2023
Equity ratio
10.7%
Financial strength
Net profit 2024
SEK 631K
-63% vs 2023
| Revenue | SEK 1,5M | -35% |
| EBITDA | SEK 904K | -62% |
| Net profit | SEK 631K | -63% |
| Total assets | SEK 13,3M | +12% |
| Equity | SEK 1,4M | +53% |
| Employees | — | — |
Legal name
Lead Direct AB
Org number
5566535547
Legal form
Aktiebolag
NACE code
7330 · Public relations and communication activities
Founded
9 januari 2004
Share capital
SEK 125 000
Employees
1-4
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamoten suppleanten
Company purpose
Bolaget ska tillhandahålla internetrelaterade tjänster till företag och konsumenter, annonsering och reklam till konsumenter samt därmed förenlig verksamhet.
Address
Sankt Eriksgatan 113 Iv
Phone
+4686116001
Email
fredrik.ramen@lekab.com
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 0 | 0 | 0 | 2 378 | 1 535 |
| Staff expenses | — | — | — | −2 | — |
| EBITDA | −13 | −9 | −14 | 2 358 | 904 |
| Depreciation & amort. | −0 | −0 | −0 | — | −0 |
| EBIT | −13 | −9 | −14 | 2 358 | 904 |
| Net financials | −1 | — | 193 | −379 | −37 |
| Profit before tax | −13 | −9 | 180 | 1 979 | 867 |
| Tax | −0 | −0 | −0 | −272 | −236 |
| Net profit | −13 | −9 | 180 | 1 707 | 631 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 2 137 | 2 112 | 10 824 | 11 831 | 13 291 |
| Equity | 1 917 | 1 908 | 824 | 931 | 1 426 |
| Long-term debt | 0 | 0 | 0 | 10 500 | 11 000 |
| Short-term debt | 221 | 205 | 10 000 | 399 | 865 |
| Total debt | 221 | 205 | 10 000 | 10 899 | 11 865 |
EBITDA margin
58.9%
This company
15.8%
Market median
+273% vs market
20202024
Equity ratio
10.7%
This company
38.2%
Market median
-72% vs market
20202024
Return on equity
44.2%
This company
18.4%
Market median
+140% vs market
20202024
Net profit margin
41.1%
This company
8.1%
Market median
+407% vs market
20202024
Asset turnover
0.12×
This company
1.12×
Market median
-89% vs market
20202024
Debt / equity
8.32×
This company
0.62×
Market median
-1242% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
PH Audit | Audit | 2021 |
| Former (1) | ||
HA Authorized Recipient of Service | Authorized Recipient of Service | 2021 – 2022 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Board of Directors | 2025 | |
| Deputy Board Member | 2025 | |
| Former (2) | ||
| Board of Directors | 2021 – 2025 | |
| Deputy Board Member | 2021 – 2025 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
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METELCO S.A.
Lead Direct AB Board members of Lead Direct AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Hans Anders Norlin | Authorized Recipient of Service | 0 companies |
| Per Hjalmar Lindblom | Audit | 0 companies |
| Fredrik Jan Olof Ramén | Board of Directors | 0 companies |
| Åsa Maria Schick | Deputy Board Member | 0 companies |
| Fabian Arthur Fredrik Ramén | Board of Directors | 0 companies |
| Alexandra Anna Pia Ramén | Deputy Board Member | 0 companies |