Riskpilot← Back to searchSign inGet full accessNew Promotion Sverige AB
ABActiveOrg 5566774047Västgötagatan 255Wholesale of other household goods · NACE 4649Est. 20055 employees
Revenue 2024
SEK 40M
+35% vs 2023
EBITDA margin
6.9%
-23% vs 2023
Equity ratio
42.0%
Financial strength
Net profit 2024
SEK 4,1M
+14% vs 2023
| Revenue | SEK 40M | +35% |
| EBITDA | SEK 2,8M | -23% |
| Net profit | SEK 4,1M | +14% |
| Total assets | SEK 21,8M | +53% |
| Equity | SEK 9,1M | +121% |
| Employees | 5 | — |
Legal name
New Promotion Sverige AB
Org number
5566774047
Legal form
Aktiebolag
NACE code
4649 · Wholesale of other household goods
Founded
7 mars 2005
Share capital
SEK 100 000
Employees
5 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas två i förening av ledamöterna Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolagets verksamhet skall omfatta handel med profil- och presentreklam samt därmed förenlig verksamhet.
Address
Västgötagatan 255
Email
info@newpromotion.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 15 944 | 25 300 | 34 581 | 29 714 | 40 035 |
| Staff expenses | — | — | — | — | — |
| EBITDA | 1 688 | 4 099 | 6 208 | 3 597 | 2 754 |
| Depreciation & amort. | −58 | −58 | −58 | −67 | −95 |
| EBIT | 1 630 | 4 041 | 6 150 | 3 530 | 2 659 |
| Net financials | 220 | −1 | 2 728 | 1 427 | 2 331 |
| Profit before tax | 1 426 | 3 036 | 7 197 | 4 195 | 4 612 |
| Tax | −271 | −658 | −899 | −610 | −540 |
| Net profit | 1 155 | 2 378 | 6 298 | 3 585 | 4 072 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 4 716 | 10 633 | 17 492 | 14 292 | 21 798 |
| Equity | 1 846 | 4 224 | 9 562 | 4 147 | 9 145 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 1 317 | 3 851 | 3 938 | 5 391 | 7 521 |
| Total debt | 1 317 | 3 851 | 3 938 | 5 391 | 7 521 |
EBITDA margin
6.9%
This company
15.8%
Market median
-56% vs market
20202024
Equity ratio
42.0%
This company
38.2%
Market median
+10% vs market
20202024
Return on equity
44.5%
This company
18.4%
Market median
+142% vs market
20202024
Net profit margin
10.2%
This company
8.1%
Market median
+26% vs market
20202024
Asset turnover
1.84×
This company
1.12×
Market median
+64% vs market
20202024
Debt / equity
1.38×
This company
0.62×
Market median
-123% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-07-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-07-01 – 2023-06-30
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-07-01 – 2022-06-30
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-07-01 – 2021-06-30
- Annual report 2020Filed via Bolagsverket / SCB · Period 2019-07-01 – 2020-06-30
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
UP Chief Executive Officer | Chief Executive Officer | 2024 |
OT Chief Auditor | Chief Auditor | 2024 |
| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
| Board of Directors | 2024 | |
| Deputy Board Member | 2022 | |
| Deputy Board Member | 2024 | |
| Chairman | 2024 | |
| Former (1) | ||
| Board of Directors | 2022 – 2024 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 70% | 70% | 2025 |
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Alligo AB
New Promotion Sverige AB Board members of New Promotion Sverige AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Ulf Peter Börje | Chief Executive Officer | 0 companies |
| Oscar Tobias Hernehult | Chief Auditor | 0 companies |
| Marie Birgitta Dahlberg | Board of Directors | 0 companies |
| Andreas Lars Wilhelm Blomkvist | Board of Directors | 0 companies |
| Johan Nils Ove Östlind | Deputy Board Member | 0 companies |
| Lars Tomas Ejdersund | Deputy Board Member | 0 companies |
| Gustaf Alexander Johansson | Chairman | 0 companies |