Riskpilot← Back to searchSign inGet full accessSoft Sale AB
ABActiveOrg 5567513576Reprovägen 13Retail sale of hardware, building materials, paints and glass · NACE 4752Est. 20083 employees
Revenue 2024
SEK 7,7M
+44% vs 2023
EBITDA margin
-4.2%
+76% vs 2023
Equity ratio
-145.7%
Financial strength
Net profit 2024
SEK -492K
+68% vs 2023
| Revenue | SEK 7,7M | +44% |
| EBITDA | SEK -323K | +76% |
| Net profit | SEK -492K | +68% |
| Total assets | SEK 2,3M | +130% |
| Equity | SEK -3,4M | -17% |
| Employees | 3 | — |
Legal name
Soft Sale AB
Org number
5567513576
Legal form
Aktiebolag
NACE code
4752 · Retail sale of hardware, building materials, paints and glass
Founded
5 februari 2008
Share capital
SEK 100 000
Employees
3 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen
Company purpose
Bolagets verksamhet är att vara försäljningskonsult inom områdena media, reklam- och trckproduktion samt därmed förenlig verksamhet.
Address
Reprovägen 13
Phone
+46709757083
Email
teddy.hallin@puustelli.com
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 8 185 | 10 887 | 12 446 | 5 348 | 7 706 |
| Staff expenses | — | — | — | — | — |
| EBITDA | 63 | 773 | 26 | −1 331 | −323 |
| Depreciation & amort. | −144 | −170 | −172 | −167 | −141 |
| EBIT | −81 | 603 | −146 | −1 498 | −464 |
| Net financials | −7 | −18 | −5 | −31 | −28 |
| Profit before tax | −88 | 585 | −151 | −1 530 | −492 |
| Tax | −0 | −0 | −0 | −0 | −0 |
| Net profit | −88 | 585 | −151 | −1 530 | −492 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 2 962 | 3 178 | 2 427 | 1 022 | 2 347 |
| Equity | −1 831 | −1 246 | −1 397 | −2 927 | −3 419 |
| Long-term debt | 0 | 0 | 0 | 40 | 102 |
| Short-term debt | 4 792 | 4 424 | 3 824 | 3 909 | 5 664 |
| Total debt | 4 792 | 4 424 | 3 824 | 3 949 | 5 766 |
EBITDA margin
-4.2%
This company
15.8%
Market median
-127% vs market
20202024
Equity ratio
-145.7%
This company
38.2%
Market median
-481% vs market
20202024
Return on equity
-49200000.0%
This company
18.4%
Market median
-267391404% vs market
20202024
Net profit margin
-6.4%
This company
8.1%
Market median
-179% vs market
20202024
Asset turnover
3.28×
This company
1.12×
Market median
+193% vs market
20202024
Debt / equity
1.69×
This company
0.62×
Market median
-173% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
RE Chief Auditor | Chief Auditor | 2026 |
| Former (2) | ||
LG Audit | Audit | 2021 – 2021 |
JL Chief Auditor | Chief Auditor | 2022 – 2026 |
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
| Deputy Board Member | 2021 | |
| Board of Directors | 2021 | |
| Deputy Board Member | 2021 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Soft Sale AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Lars Gösta Ekeståhl | Audit | 0 companies |
| Robert Erik Viklund | Chief Auditor | 0 companies |
| Jonas Lars Lindgren | Chief Auditor | 0 companies |
| Paola Malin Susanna Hallin | Deputy Board Member | 0 companies |
| Steve Teddy Hallin | Board of Directors | 0 companies |
| Paola Malin Susanna Hallin | Deputy Board Member | 0 companies |