Riskpilot← Back to searchSign inGet full accessPlay Reklam & Event AB
ABActiveOrg 5568392848Kyrkogatan 4 BActivities of advertising agencies · NACE 7311Est. 20115-9 employees
Revenue 2024
SEK 14M
-36% vs 2023
EBITDA margin
3.5%
+194% vs 2023
Equity ratio
20.1%
Financial strength
Net profit 2024
SEK -147K
-626% vs 2023
| Revenue | SEK 14M | -36% |
| EBITDA | SEK 488K | +194% |
| Net profit | SEK -147K | -626% |
| Total assets | SEK 6,4M | -29% |
| Equity | SEK 1,3M | -10% |
| Employees | — | — |
Legal name
Play Reklam & Event AB
Org number
5568392848
Legal form
Aktiebolag
NACE code
7311 · Activities of advertising agencies
Founded
21 januari 2011
Share capital
SEK 50 000
Employees
5-9
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamöterna
Company purpose
Bolagets verksamhet ska vara att bedriva reklamproduktion samt konsultverksamhet inom samma bransch samt därmed förenlig verksamhet. Bolaget ska även anordna företagsevent.
Address
Kyrkogatan 4 B
Phone
+46703456265
Email
info@playreklam.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 5 676 | 8 239 | 14 938 | 21 707 | 13 998 |
| Staff expenses | — | — | −4 502 | — | −3 404 |
| EBITDA | 226 | 532 | 814 | 166 | 488 |
| Depreciation & amort. | −43 | −98 | −149 | −211 | −414 |
| EBIT | 183 | 434 | 665 | −45 | 73 |
| Net financials | −54 | −63 | −94 | −141 | −221 |
| Profit before tax | 128 | 371 | 570 | 71 | −147 |
| Tax | −37 | −91 | −141 | −43 | — |
| Net profit | 91 | 280 | 429 | 28 | −147 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 3 827 | 3 988 | 7 784 | 8 974 | 6 359 |
| Equity | 685 | 965 | 1 394 | 1 423 | 1 276 |
| Long-term debt | 2 170 | 2 063 | 1 593 | 1 605 | 3 571 |
| Short-term debt | 715 | 702 | 4 540 | 5 946 | 1 512 |
| Total debt | 2 885 | 2 765 | 6 132 | 7 551 | 5 083 |
EBITDA margin
3.5%
This company
15.8%
Market median
-78% vs market
20202024
Equity ratio
20.1%
This company
38.2%
Market median
-47% vs market
20202024
Return on equity
-11.5%
This company
18.4%
Market median
-163% vs market
20202024
Net profit margin
-1.1%
This company
8.1%
Market median
-114% vs market
20202024
Asset turnover
2.20×
This company
1.12×
Market median
+96% vs market
20202024
Debt / equity
3.98×
This company
0.62×
Market median
-542% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
JL Chief Executive Officer | Chief Executive Officer | 2020 |
PR Audit | Audit | 2020 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Deputy Board Member | 2024 | |
| Chairman | 2022 | |
| Former (2) | ||
| Chairman | 2020 – 2022 | |
| Chairman | 2022 – 2022 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Play Reklam & Event AB 
SH Eventcenter ABBoard members of Play Reklam & Event AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Jonny Lars Henrik Johansson | Chief Executive Officer | 0 companies |
| Per Robert Andersson | Audit | 0 companies |
| Niklas Karlsson | Chairman | 0 companies |
| Karl Johan Emil Södervall | Deputy Board Member | 0 companies |
| Pär-Olof Joakim Ljungqvist | Chairman | 0 companies |
| Lars Patrik Ljungqvist | Chairman | 0 companies |