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ABActiveOrg 5569027104StockholmMarket research and public opinion polling · NACE 7320Est. 20120 employees
Revenue 2024
SEK 0
EBITDA margin
—
+64% vs 2023
Equity ratio
74.1%
Financial strength
Net profit 2024
SEK -13K
+67% vs 2023
| Revenue | SEK 0 | — |
| EBITDA | SEK -15K | +64% |
| Net profit | SEK -13K | +67% |
| Total assets | SEK 133K | +2% |
| Equity | SEK 98K | -11% |
| Employees | 0 | — |
Legal name
Whatsaythey AB
Org number
5569027104
Legal form
Aktiebolag
NACE code
7320 · Market research and public opinion polling
Founded
4 september 2012
Share capital
SEK 50 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamoten suppleanten
Company purpose
Bolaget skall bedriva konsult- och projektledningsverksamhet inom området marknadskommunikation med huvudinriktning på interaktiva marknadsundersökningar, utveckla och marknadsföra produkter och tjänster inom angivet område, äga och förvalta fast och lös egendom, samt bedriva därmed förenlig verksamhet.
Address
Stockholm
Email
johan@marketdirection.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 61 | 0 | 0 | 0 | 0 |
| Staff expenses | — | — | — | — | — |
| EBITDA | 28 | −35 | −38 | −42 | −15 |
| Depreciation & amort. | −0 | −0 | −0 | −0 | — |
| EBIT | 28 | −35 | −38 | −42 | −15 |
| Net financials | — | — | — | 2 | 2 |
| Profit before tax | 28 | −35 | −38 | −40 | −13 |
| Tax | −0 | −0 | −0 | −0 | — |
| Net profit | 28 | −35 | −38 | −40 | −13 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 243 | 200 | 171 | 130 | 133 |
| Equity | 225 | 189 | 151 | 111 | 98 |
| Long-term debt | 0 | 0 | 0 | 5 | 1 |
| Short-term debt | 18 | 11 | 20 | 14 | 34 |
| Total debt | 18 | 11 | 20 | 19 | 34 |
EBITDA margin
-1531100.0%
This company
15.8%
Market median
-9690606% vs market
20202024
Equity ratio
74.1%
This company
38.2%
Market median
+94% vs market
20202024
Return on equity
-13.3%
This company
18.4%
Market median
-172% vs market
20202024
Net profit margin
-1305600.0%
This company
8.1%
Market median
-16118619% vs market
20202024
Asset turnover
0.00×
This company
1.12×
Market median
-100% vs market
20202024
Debt / equity
0.35×
This company
0.62×
Market median
+44% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
ER Chief Auditor | Chief Auditor | 2022 |
JO Chief Executive Officer | Chief Executive Officer | 2020 |
| Former (2) | ||
MO Chief Auditor | Chief Auditor | 2020 – 2021 |
FM Chief Auditor | Chief Auditor | 2022 – 2022 |
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
| Deputy Board Member | 2020 | |
| Former (2) | ||
| Board of Directors | 2022 – 2025 | |
| Chairman | 2020 – 2022 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
MarketDirection Sweden AB
Whatsaythey AB Board members of Whatsaythey AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Erik Richard Nygren | Chief Auditor | 0 companies |
| Johan Olof Laudon | Chief Executive Officer | 0 companies |
| Mats Olof Ohrner | Chief Auditor | 0 companies |
| Filip Manfred Branigan | Chief Auditor | 0 companies |
| Nina Christina Lucie Laudon | Deputy Board Member | 0 companies |
| Johan Erik Niklas Borgsved | Board of Directors | 0 companies |
| Dan Mikael Haneklint | Chairman | 0 companies |