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ABActiveOrg 5569567042Starbyvägen 206Industrial product and fashion design activities · NACE 7411Est. 20130 employees
Revenue 2024
SEK 625K
-8% vs 2023
EBITDA margin
4.6%
+207% vs 2023
Equity ratio
25.7%
Financial strength
Net profit 2024
SEK 14K
+140% vs 2023
| Revenue | SEK 625K | -8% |
| EBITDA | SEK 29K | +207% |
| Net profit | SEK 14K | +140% |
| Total assets | SEK 179K | +38% |
| Equity | SEK 46K | +44% |
| Employees | 0 | — |
Legal name
Simply true! AB
Org number
5569567042
Legal form
Aktiebolag
NACE code
7411 · Industrial product and fashion design activities
Founded
30 december 2013
Share capital
SEK 25 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen
Company purpose
Bolagets verksamhet skall omfatta import, marknadsföring och försäljning av alkoholhaltiga drycker och därmed förenlig verksamhet.
Address
Starbyvägen 206
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 73 | 91 | 74 | 682 | 625 |
| Staff expenses | — | — | — | — | — |
| EBITDA | −6 | 14 | 1 | −27 | 29 |
| Depreciation & amort. | −11 | −11 | −9 | −9 | −16 |
| EBIT | −17 | 3 | −8 | −36 | 13 |
| Net financials | — | −1 | −2 | 1 | 1 |
| Profit before tax | −17 | 2 | −9 | −35 | 14 |
| Tax | −0 | −0 | −0 | −0 | −0 |
| Net profit | −17 | 2 | −9 | −35 | 14 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 127 | 136 | 188 | 130 | 179 |
| Equity | 74 | 77 | 67 | 32 | 46 |
| Long-term debt | 20 | 20 | 20 | 0 | 0 |
| Short-term debt | 33 | 39 | 100 | 98 | 133 |
| Total debt | 53 | 59 | 120 | 98 | 133 |
EBITDA margin
4.6%
This company
15.8%
Market median
-71% vs market
20202024
Equity ratio
25.7%
This company
38.2%
Market median
-33% vs market
20202024
Return on equity
30.4%
This company
18.4%
Market median
+65% vs market
20202024
Net profit margin
2.2%
This company
8.1%
Market median
-73% vs market
20202024
Asset turnover
3.49×
This company
1.12×
Market median
+212% vs market
20202024
Debt / equity
2.89×
This company
0.62×
Market median
-366% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
No data on file.
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
| Board of Directors | 2022 | |
| Board of Directors | 2022 | |
| Chairman | 2022 | |
| Former (1) | ||
| Deputy Board Member | 2022 – 2024 | |
No shareholder data available.
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No registered parent or subsidiaries
Board members of Simply true! AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Anna Kristina Sofia Wachtmeister | Board of Directors | 0 companies |
| Anna Cecilia Vinde Scherdin | Board of Directors | 0 companies |
| Anna Charlotta Björnstad | Deputy Board Member | 0 companies |
| Carl Edvard Hansson Wachtmeister | Chairman | 0 companies |