Riskpilot← Back to searchSign inGet full accessBrand New AB
ABActiveOrg 5590551734Hamngatan 11 BBusiness and other management consultancy activities · NACE 7020Est. 20162 employees
Revenue 2025
SEK 2M
-3% vs 2024
EBITDA margin
8.0%
+58% vs 2024
Equity ratio
41.0%
Financial strength
Net profit 2025
SEK 92K
+147% vs 2024
| Revenue | SEK 2M | -3% |
| EBITDA | SEK 163K | +58% |
| Net profit | SEK 92K | +147% |
| Total assets | SEK 447K | -21% |
| Equity | SEK 183K | +7% |
| Employees | 2 | — |
Legal name
Brand New AB
Org number
5590551734
Legal form
Aktiebolag
NACE code
7020 · Business and other management consultancy activities
Founded
15 mars 2016
Share capital
SEK 50 000
Employees
2 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-04-30
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen
Company purpose
Bolaget skall bedriva konsultverksamhet inom marknadsföring, digital kommunikation och event. Bolaget skall även bedriva flygtransport av passagerare i icke reguljär trafik, handel med värdepapper och därmed förenlig verksamhet.
Address
Hamngatan 11 B
Email
mathias@brandnewstrategy.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 2 166 | 1 740 | 2 161 | 2 098 | 2 038 |
| Staff expenses | — | −945 | — | −1 280 | −1 236 |
| EBITDA | 32 | 131 | 258 | 103 | 163 |
| Depreciation & amort. | −11 | −4 | −4 | — | — |
| EBIT | 21 | 126 | 254 | 103 | 163 |
| Net financials | 5 | −9 | 38 | −40 | −38 |
| Profit before tax | 86 | 118 | 194 | 63 | 125 |
| Tax | −39 | −34 | −68 | −26 | −33 |
| Net profit | 47 | 83 | 126 | 37 | 92 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 381 | 298 | 468 | 568 | 447 |
| Equity | 160 | 168 | 234 | 171 | 183 |
| Long-term debt | 0 | — | 0 | 70 | 70 |
| Short-term debt | 221 | 130 | 234 | 327 | 193 |
| Total debt | 221 | 130 | 234 | 397 | 263 |
EBITDA margin
8.0%
This company
15.8%
Market median
-49% vs market
20212025
Equity ratio
41.0%
This company
38.2%
Market median
+7% vs market
20212025
Return on equity
50.3%
This company
18.4%
Market median
+173% vs market
20212025
Net profit margin
4.5%
This company
8.1%
Market median
-44% vs market
20212025
Asset turnover
4.56×
This company
1.12×
Market median
+307% vs market
20212025
Debt / equity
1.44×
This company
0.62×
Market median
-132% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2024-05-01 – 2025-04-30
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-05-01 – 2024-04-30
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-05-01 – 2023-04-30
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-05-01 – 2022-04-30
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-05-01 – 2021-04-30
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
JM Chief Executive Officer | Chief Executive Officer | 2022 |
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
| Deputy Board Member | 2022 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Brand New AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Johan Mathias Herneson | Chief Executive Officer | 0 companies |
| Johan Daniel Herneson | Deputy Board Member | 0 companies |