Riskpilot← Back to searchSign inGet full accessPure habit AB
ABActiveOrg 5591134852Skogsklockevägen 1Other non-specialised retail sale · NACE 4712Est. 20170 employees
Revenue 2025
SEK 81K
+130% vs 2024
EBITDA margin
-59.2%
-282% vs 2024
Equity ratio
15.3%
Financial strength
Net profit 2025
SEK -58K
-348% vs 2024
| Revenue | SEK 81K | +130% |
| EBITDA | SEK -48K | -282% |
| Net profit | SEK -58K | -348% |
| Total assets | SEK 782K | -11% |
| Equity | SEK 120K | -32% |
| Employees | 0 | — |
Legal name
Pure habit AB
Org number
5591134852
Legal form
Aktiebolag
NACE code
4712 · Other non-specialised retail sale
Founded
24 maj 2017
Share capital
SEK 50 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen
Company purpose
Bolaget skall bedriva hållbar utveckling och design samt distribution inom hälsa och kroppsvård och därmed förenlig verksamhet.
Address
Skogsklockevägen 1
Email
info@purehabit.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 604 | 511 | 242 | 35 | 81 |
| Staff expenses | — | — | — | — | −0 |
| EBITDA | −9 | −20 | 145 | −13 | −48 |
| Depreciation & amort. | −0 | — | — | — | — |
| EBIT | −9 | −20 | 145 | −13 | −48 |
| Net financials | −5 | −0 | −6 | −0 | −10 |
| Profit before tax | −14 | −21 | 139 | −13 | −58 |
| Tax | −0 | — | — | — | — |
| Net profit | −14 | −21 | 139 | −13 | −58 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 923 | 856 | 878 | 880 | 782 |
| Equity | −227 | 52 | 191 | 178 | 120 |
| Long-term debt | 1 055 | 695 | 595 | 595 | 595 |
| Short-term debt | 95 | 109 | 92 | 108 | 66 |
| Total debt | 1 150 | 804 | 687 | 703 | 662 |
EBITDA margin
-59.2%
This company
15.8%
Market median
-475% vs market
20212025
Equity ratio
15.3%
This company
38.2%
Market median
-60% vs market
20212025
Return on equity
-48.1%
This company
18.4%
Market median
-361% vs market
20212025
Net profit margin
-71.1%
This company
8.1%
Market median
-978% vs market
20212025
Asset turnover
0.10×
This company
1.12×
Market median
-91% vs market
20212025
Debt / equity
5.52×
This company
0.62×
Market median
-790% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
| Name | Role | Member since |
|---|---|---|
| Former (1) | ||
VT Chief Executive Officer | Chief Executive Officer | 2023 – 2023 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Board of Directors | 2022 | |
| Deputy Board Member | 2022 | |
| Former (1) | ||
| Deputy Board Member | 2023 – 2023 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Pure habit AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Victoria Therese Bravell | Chief Executive Officer | 0 companies |
| Anna Corne Soon Edéus | Board of Directors | 0 companies |
| Ingrid Birgitta Katarina Paulsson | Deputy Board Member | 0 companies |
| Per Markus Håkansson | Deputy Board Member | 0 companies |