Riskpilot← Back to searchSign inGet full accessChoices Uppsala AB
ABActiveOrg 5591722490Drottninggatan 2Hairdressing and barber activities · NACE 9621Est. 20188 employees
Revenue 2024
SEK 5,9M
+20% vs 2023
EBITDA margin
1.7%
+3% vs 2023
Equity ratio
-3.5%
Financial strength
Net profit 2024
SEK 49K
-65% vs 2023
| Revenue | SEK 5,9M | +20% |
| EBITDA | SEK 100K | +3% |
| Net profit | SEK 49K | -65% |
| Total assets | SEK 985K | +32% |
| Equity | SEK -34K | +59% |
| Employees | 8 | — |
Legal name
Choices Uppsala AB
Org number
5591722490
Legal form
Aktiebolag
NACE code
9621 · Hairdressing and barber activities
Founded
20 september 2018
Share capital
SEK 50 000
Employees
8 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget ska bedriva dam- och herrfrisering samt försäljning av hårvårdsprodukter samt därmed förenlig verksamhet.
Address
Drottninggatan 2
Email
matilda@mielindgruppen.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 4 000 | 4 307 | 5 372 | 4 915 | 5 896 |
| Staff expenses | — | — | — | — | −3 132 |
| EBITDA | 187 | 221 | 275 | 97 | 100 |
| Depreciation & amort. | −144 | −144 | −145 | −135 | −44 |
| EBIT | 43 | 77 | 130 | −38 | 55 |
| Net financials | −17 | −13 | −9 | −6 | −6 |
| Profit before tax | 26 | 65 | 21 | 141 | 49 |
| Tax | −0 | −0 | −0 | −0 | — |
| Net profit | 26 | 65 | 21 | 141 | 49 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 1 023 | 1 056 | 1 140 | 748 | 985 |
| Equity | −309 | −245 | −224 | −83 | −34 |
| Long-term debt | 196 | 112 | 28 | 0 | — |
| Short-term debt | 1 136 | 1 188 | 1 336 | 831 | 1 019 |
| Total debt | 1 332 | 1 300 | 1 364 | 831 | 1 019 |
EBITDA margin
1.7%
This company
15.8%
Market median
-89% vs market
20202024
Equity ratio
-3.5%
This company
38.2%
Market median
-109% vs market
20202024
Return on equity
4897500.0%
This company
18.4%
Market median
+26616748% vs market
20202024
Net profit margin
0.8%
This company
8.1%
Market median
-90% vs market
20202024
Asset turnover
5.99×
This company
1.12×
Market median
+435% vs market
20202024
Debt / equity
29.85×
This company
0.62×
Market median
-4715% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
ES Chief Auditor | Chief Auditor | 2021 |
JL Chief Executive Officer | Chief Executive Officer | 2020 |
| Former (1) | ||
FM Chief Auditor | Chief Auditor | 2020 – 2021 |
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
| Board of Directors | 2022 | |
| Former (1) | ||
| Board of Directors | 2020 – 2022 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Mielindgruppen AB
Choices Uppsala AB Board members of Choices Uppsala AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Erik Svenson | Chief Auditor | 0 companies |
| Jenny Linnéa Edvinsson | Chief Executive Officer | 0 companies |
| Fatima Masic | Chief Auditor | 0 companies |
| Eva Matilda Mielind | Board of Directors | 0 companies |
| Bo Leif Kenny Wahlberg | Board of Directors | 0 companies |