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Herou Beauty AB
AB
Active
Org 5591914527
Kungsgatan 6
Hairdressing and barber activities · NACE 9621
Est. 2019
3 employees
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Overview
Financials
People & ownership
Related companies
Revenue 2024
SEK 2,6M
-5% vs 2023
EBITDA margin
1.3%
+120% vs 2023
Equity ratio
20.8%
Financial strength
Net profit 2024
SEK 39K
+2050% vs 2023
EBITDA — year on year
SEK millions
0M
-0M
-1M
-1M
-1M
0M
2020
0M
0%
2021
0M
0%
2022
0M
0%
2023
0M
0%
2024
Key figures
Annual report 2024
Revenue
SEK 2,6M
-5%
EBITDA
SEK 33K
+120%
Net profit
SEK 39K
+2050%
Total assets
SEK 529K
-8%
Equity
SEK 110K
+55%
Employees
3
—
Company information
Legal name
Herou Beauty AB
Org number
5591914527
Legal form
Aktiebolag
NACE code
9621 · Hairdressing and barber activities
Founded
16 januari 2019
Share capital
SEK 50 000
Employees
3 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas var för sig av ledamoten suppleanten
Company purpose
Bolaget ska bedriva frisörverksamhet och därmed förenlig verksamhet.
Contact
Address
Kungsgatan 6
Email
pontus.herou@selek.nu
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Explore
Companies in Hairdressing and barber activities
Companies in Avesta
All Sweden companies
Revenue
SEK millions
0M
1M
2M
3M
3M
2M
2020
2M
2021
3M
2022
3M
2023
3M
2024
EBITDA
SEK millions
0M
0M
1M
1M
1M
0M
2020
0M
2021
0M
2022
0M
2023
0M
2024
Income statement
SEK thousands
Item
2020
2021
2022
2023
2024
Revenue
2 489
2 149
2 553
2 748
2 611
Staff expenses
—
—
—
—
—
EBITDA
21
22
28
−161
33
Depreciation & amort.
−15
−15
−15
−15
−8
EBIT
6
7
13
−176
25
Net financials
−1
—
—
177
−1
Profit before tax
6
8
12
0
49
Tax
−3
−2
−3
−2
−10
Net profit
3
6
9
−2
39
Balance sheet
SEK thousands
Item
2020
2021
2022
2023
2024
Total assets
451
496
582
577
529
Equity
58
64
73
71
110
Long-term debt
3
3
3
1
16
Short-term debt
390
430
506
505
403
Total debt
393
433
509
506
419
Financial ratios
5-year trend
EBITDA margin
1.3%
This company
15.8%
Market median
-92% vs market
2020
2024
Equity ratio
20.8%
This company
38.2%
Market median
-46% vs market
2020
2024
Return on equity
35.5%
This company
18.4%
Market median
+93% vs market
2020
2024
Net profit margin
1.5%
This company
8.1%
Market median
-81% vs market
2020
2024
Asset turnover
4.94×
This company
1.12×
Market median
+341% vs market
2020
2024
Debt / equity
3.81×
This company
0.62×
Market median
-515% vs market
2020
2024
Annual reports & filings
Annual report 2024
Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
View
PDF
Annual report 2020
Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Current (1)
MI
Malin Inga Maria Herou
Chief Executive Officer
Chief Executive Officer
2022
Board of directors
Non-executive oversight
Name
Role
Member since
Current (1)
CP
Carl Pontus Herou
Deputy Board Member
2025
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
Heroutech Consulting AB
Company
100%
100%
0001
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
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Company hierarchy
Heroutech Enterprice AB
Heroutech Consulting AB
Herou Beauty AB
(this company)
Board network connections
Board members of Herou Beauty AB also hold positions in
0
other companies.
Person
Role here
Other companies
Malin Inga Maria Herou
Chief Executive Officer
0 companies
Carl Pontus Herou
Deputy Board Member
0 companies