Riskpilot← Back to searchSign inGet full accessTrueDirection AB
ABActiveOrg 5592018179Tulegatan 29Business and other management consultancy activities · NACE 7020Est. 20191 employees
Revenue 2025
SEK 349K
-20% vs 2024
EBITDA margin
-6.2%
-156% vs 2024
Equity ratio
42.7%
Financial strength
Net profit 2025
SEK -20K
-150% vs 2024
| Revenue | SEK 349K | -20% |
| EBITDA | SEK -22K | -156% |
| Net profit | SEK -20K | -150% |
| Total assets | SEK 131K | -17% |
| Equity | SEK 56K | -27% |
| Employees | 1 | — |
Legal name
TrueDirection AB
Org number
5592018179
Legal form
Aktiebolag
NACE code
7020 · Business and other management consultancy activities
Founded
9 april 2019
Share capital
SEK 50 000
Employees
1 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-06-30
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen
Company purpose
Coachning. Samtalsterapi. Terapi. Psykoterapi. Konsultverksamhet inom personlig utveckling, ledarskap och produktivitet. Evenemang, resor och workshops med inriktning på upplevelser, personlig utveckling och ledarskap. Förebyggande hälsovård, stresshantering. Krishantering. Föreläsningar. Undervisning. Utgivning av böcker, blogg. Kommunikationsrådgivning. Strategisk kommunikation. Organisationsrådgivning.
Address
Tulegatan 29
Email
sanna.kall@truedirection.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 308 | 250 | 343 | 436 | 349 |
| Staff expenses | — | — | −296 | −192 | −176 |
| EBITDA | 88 | −33 | −46 | 39 | −22 |
| Depreciation & amort. | −0 | −0 | — | — | — |
| EBIT | 88 | −33 | −46 | 39 | −22 |
| Net financials | — | — | 0 | 2 | 1 |
| Profit before tax | 88 | −33 | −45 | 41 | −20 |
| Tax | −19 | −0 | −1 | — | — |
| Net profit | 69 | −33 | −46 | 41 | −20 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 190 | 128 | 156 | 158 | 131 |
| Equity | 115 | 81 | 35 | 76 | 56 |
| Long-term debt | 0 | 0 | — | — | — |
| Short-term debt | 76 | 46 | 120 | 81 | 75 |
| Total debt | 76 | 46 | 120 | 81 | 75 |
EBITDA margin
-6.2%
This company
15.8%
Market median
-139% vs market
20212025
Equity ratio
42.7%
This company
38.2%
Market median
+12% vs market
20212025
Return on equity
-36.5%
This company
18.4%
Market median
-298% vs market
20212025
Net profit margin
-5.9%
This company
8.1%
Market median
-173% vs market
20212025
Asset turnover
2.66×
This company
1.12×
Market median
+138% vs market
20212025
Debt / equity
1.34×
This company
0.62×
Market median
-116% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2024-07-01 – 2025-06-30
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-07-01 – 2024-06-30
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-07-01 – 2023-06-30
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-07-01 – 2022-06-30
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-07-01 – 2021-06-30
No data on file.
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Board of Directors | 2022 | |
| Deputy Board Member | 2022 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of TrueDirection AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Susanna Birgitta Jönsson Käll | Board of Directors | 0 companies |
| Thomas Olof Jönsson | Deputy Board Member | 0 companies |