Riskpilot← Back to searchSign inGet full accessWill Brand AB
ABActiveOrg 5592297575Bolidenvägen 18Wholesale of clothing and footwear · NACE 4642Est. 20191-4 employees
Revenue 2025
SEK 7,9M
-9% vs 2024
EBITDA margin
2.7%
+49% vs 2024
Equity ratio
22.3%
Financial strength
Net profit 2025
SEK 78K
+654% vs 2024
| Revenue | SEK 7,9M | -9% |
| EBITDA | SEK 217K | +49% |
| Net profit | SEK 78K | +654% |
| Total assets | SEK 2,2M | +23% |
| Equity | SEK 495K | +19% |
| Employees | — | — |
Legal name
Will Brand AB
Org number
5592297575
Legal form
Aktiebolag
NACE code
4642 · Wholesale of clothing and footwear
Founded
4 december 2019
Share capital
SEK 50 000
Employees
1-4
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamöterna
Company purpose
Bolaget ska bedriva konsultation, samt försäljning av presentreklam och profilkläder inom produktplacering, sponsring och varumärkesbyggande, och därmed förenlig verksamhet. Bolaget bedriver även verksamhet inom e-handel, inklusive drift och utveckling av egna webshopar, samt försäljning till privatpersoner i samband med evenemang.
Address
Bolidenvägen 18
Email
hej@willbrand.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 2 943 | 5 113 | 7 032 | 8 760 | 7 933 |
| Staff expenses | — | — | −1 561 | −1 913 | −1 476 |
| EBITDA | 101 | 94 | 177 | 145 | 217 |
| Depreciation & amort. | −14 | −14 | −14 | −14 | −11 |
| EBIT | 87 | 80 | 164 | 131 | 206 |
| Net financials | −6 | −6 | −23 | −98 | −94 |
| Profit before tax | 81 | 73 | 140 | 33 | 112 |
| Tax | −0 | −18 | −40 | −23 | −34 |
| Net profit | 81 | 55 | 100 | 10 | 78 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 668 | 693 | 1 439 | 1 804 | 2 217 |
| Equity | 191 | 307 | 407 | 417 | 495 |
| Long-term debt | 300 | 80 | 0 | 830 | 771 |
| Short-term debt | 177 | 306 | 1 032 | 556 | 951 |
| Total debt | 477 | 386 | 1 032 | 1 387 | 1 722 |
EBITDA margin
2.7%
This company
15.8%
Market median
-83% vs market
20212025
Equity ratio
22.3%
This company
38.2%
Market median
-42% vs market
20212025
Return on equity
15.8%
This company
18.4%
Market median
+14% vs market
20212025
Net profit margin
1.0%
This company
8.1%
Market median
-88% vs market
20212025
Asset turnover
3.58×
This company
1.12×
Market median
+220% vs market
20212025
Debt / equity
3.47×
This company
0.62×
Market median
-460% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-09-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-09-01 – 2023-08-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-09-01 – 2022-08-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-09-01 – 2021-08-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
PA Chief Executive Officer | Chief Executive Officer | 2021 |
| Former (1) | ||
JO External Signatory | External Signatory | 2020 – 2024 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Board of Directors | 2022 | |
| Chairman | 2022 | |
| Former (1) | ||
| Chairman | 2020 – 2022 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Will Brand AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Pierre Andreas Gasslander | Chief Executive Officer | 0 companies |
| Jan Ola Brandborn | External Signatory | 0 companies |
| Stefan Oskar Berg | Chairman | 0 companies |
| Hans Olov Lindström | Board of Directors | 0 companies |
| Lars-Inge Berg | Chairman | 0 companies |