Riskpilot← Back to searchSign inGet full accessPRAVDA A/S
A/SActiveCVR 10633397Nørreport 19Activities of advertising agencies · NACE 7311Est. 198728 employeeswww.pravda.dk
Revenue 2025
DKK 19,4M
-2% vs 2024
EBITDA margin
6.6%
+166% vs 2024
Equity ratio
61.7%
Financial strength
Net profit 2025
DKK 744K
+145% vs 2024
| Revenue | DKK 19,4M | -2% |
| EBITDA | DKK 1,3M | +166% |
| Net profit | DKK 744K | +145% |
| Total assets | DKK 8M | -6% |
| Equity | DKK 4,9M | +18% |
| Employees | 28 | — |
Legal name
PRAVDA A/S
CVR number
10633397
Legal form
Aktieselskab
NACE code
7311 · Activities of advertising agencies
Founded
10. februar 1987
Share capital
DKK 500.000
Employees
28 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-06-30
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør i forening med bestyrelsesformanden eller af den samlede bestyrelse i forening.
Company purpose
Selskabets formål er at drive marketing- og reklamebureauvirksomhed
Address
Nørreport 19
Phone
+4586138877
Email
info@pravda.dk
Website
www.pravda.dk
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | -6.424 | -6.740 | — | 11.316 | 12.832 | 14.432 | 13.607 | 19.094 | 13.911 | 18.034 | 19.006 | 23.506 | 19.823 | 19.361 |
| Staff expenses | -5.478 | -5.840 | -0 | -10.017 | -11.588 | -13.629 | -12.906 | -13.203 | -13.461 | -11.907 | -14.195 | -18.697 | -21.739 | -18.088 |
| EBITDA | -810 | -728 | 0 | 1.299 | 1.243 | 802 | 701 | 5.891 | 449 | 6.126 | 4.810 | 4.809 | -1.915 | 1.273 |
| Depreciation & amort. | -68 | -86 | -0 | -220 | -172 | -39 | -0 | -0 | -0 | -10 | -38 | -38 | -116 | -178 |
| EBIT | -878 | -814 | 0 | 1.079 | 1.071 | 764 | 701 | 5.891 | 449 | 6.116 | 4.772 | 4.771 | -2.031 | 1.095 |
| Net financials | -128 | -141 | 0 | 15 | 1 | -0 | -6 | -16 | -31 | -54 | -62 | -26 | -24 | -82 |
| Profit before tax | -998 | -949 | 0 | 1.094 | 1.072 | 764 | 695 | 5.875 | 418 | 6.063 | 4.710 | 4.745 | -2.055 | 1.013 |
| Tax | -231 | -207 | -0 | 282 | 249 | 179 | 165 | 1.313 | 94 | 1.345 | 1.080 | 1.064 | -410 | 269 |
| Net profit | -768 | -742 | 0 | 813 | 823 | 585 | 530 | 4.562 | 324 | 4.717 | 3.630 | 3.681 | -1.645 | 744 |
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 3.539 | 5.300 | 0 | 6.610 | 6.057 | 6.300 | 6.499 | 13.187 | 10.417 | 15.404 | 12.503 | 14.735 | 8.515 | 8.019 |
| Equity | 2.245 | 2.787 | 0 | 4.100 | 2.922 | 3.107 | 3.137 | 7.199 | 4.523 | 9.240 | 8.170 | 8.851 | 4.206 | 4.949 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | -1.294 | -2.512 | 0 | 2.510 | 3.127 | 3.162 | 3.326 | 5.961 | 5.865 | 6.127 | 4.299 | 5.785 | 4.309 | 3.070 |
| Total debt | -1.294 | -2.512 | 0 | 2.510 | 3.127 | 3.162 | 3.326 | 5.961 | 5.865 | 6.127 | 4.299 | 5.785 | 4.309 | 3.070 |
EBITDA margin
6.6%
This company
15.8%
Market median
-58% vs market
20122025
Equity ratio
61.7%
This company
38.2%
Market median
+62% vs market
20122025
Return on equity
15.0%
This company
18.4%
Market median
+18% vs market
20122025
Net profit margin
3.8%
This company
8.1%
Market median
-53% vs market
20122025
Asset turnover
2.41×
This company
1.12×
Market median
+115% vs market
20122025
Debt / equity
0.62×
This company
0.62×
Market median
+0% vs market
20122025
- Annual report 2025Filed via CVR / Virk · Period 2024-07-01 – 2025-06-30
- Annual report 2024Filed via CVR / Virk · Period 2023-07-01 – 2024-06-30
- Annual report 2023Filed via CVR / Virk · Period 2022-07-01 – 2023-06-30
- Annual report 2022Filed via CVR / Virk · Period 2021-07-01 – 2022-06-30
- Annual report 2021Filed via CVR / Virk · Period 2020-07-01 – 2021-06-30
- Annual report 2020Filed via CVR / Virk · Period 2019-07-01 – 2020-06-30
- Annual report 2019Filed via CVR / Virk · Period 2018-07-01 – 2019-06-30
- Annual report 2018Filed via CVR / Virk · Period 2017-07-01 – 2018-06-30
- Annual report 2017Filed via CVR / Virk · Period 2016-07-01 – 2017-06-30
- Annual report 2016Filed via CVR / Virk · Period 2015-07-01 – 2016-06-30
- Annual report 2015Filed via CVR / Virk · Period 2014-07-01 – 2015-06-30
- Annual report 2014Filed via CVR / Virk · Period 2013-07-01 – 2014-06-30
- Annual report 2013Filed via CVR / Virk · Period 2012-07-01 – 2013-06-30
- Annual report 2012Filed via CVR / Virk · Period 2011-07-01 – 2012-06-30
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
JK Founder | Founder | 1987 | — | — |
HD Management | Management | 1987 | — | — |
SB Management | Management | 2005 | — | — |
MF Management | Management | 2023 | — | — |
PR Chief Executive Officer | Chief Executive Officer | 2002 | — | — |
TR Founder | Founder | 1987 | — | — |
MH Management | Management | 2024 | — | — |
OE Management | Management | 1987 | — | — |
SE Founder | Founder | 1987 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2014 | — | — | |
| Board of Directors | 1987 | — | — | |
| Board of Directors | 1987 | — | — | |
| Chairman | 2005 | — | — | |
| Board of Directors | 2022 | — | — | |
| Board of Directors | 2014 | — | — | |
| Board of Directors | 2014 | — | — | |
| Board of Directors | 2013 | — | — | |
| Board of Directors | 2018 | — | — | |
| Board of Directors | 2025 | — | — | |
| Board of Directors | 2019 | — | — | |
| Board of Directors | 2000 | — | — | |
| Chairman | 2003 | — | — | |
| Chairman | 2006 | — | — | |
| Chairman | 2025 | — | — | |
| Chairman | 2007 | — | — | |
| Board of Directors | 2023 | — | — | |
| Board of Directors | 1987 | — | — | |
| Board of Directors | 2006 | — | — | |
| Board of Directors | 2021 | — | — | |
| Board of Directors | 1987 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
METTE HEJL HOLDING ApS | Company | 66.7% | 66.7% | 2024 |
MEM HOLDING 2010 ApS | Company | 10.0% | 10.0% | 2010 |
Karim Frølund Holding ApS | Company | 10.0% | 10.0% | 2021 |
Sune Busk Holding ApS | Company | 10.0% | 10.0% | 2021 |
FRIHE Holding ApS | Company | 10.0% | 10.0% | 2023 |
Malene Korsholm Holding ApS | Company | 10.0% | 10.0% | 2018 |
MICHAEL LYDER HOLDING ApS | Company | 10.0% | 0.0% | 2014 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
METTE HEJL HOLDING ApS
PRAVDA A/S Board members of PRAVDA A/S also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Jørgen Kristen Gram Holst | Founder | 0 companies |
| Hans-Henrik Dietz-Olsen | Management | 0 companies |
| Søren Bechmann | Management | 0 companies |
| Mark Frihagen | Management | 0 companies |
| Peter Reimer | Chief Executive Officer | 0 companies |
| Thorkild Rydahl | Founder | 0 companies |
| Mette Hejl | Management | 0 companies |
| Ole Eskild-Jensen | Management | 0 companies |
| Steffen Ebdrup | Founder | 0 companies |
| Thomas Ladefoged | Board of Directors | 0 companies |
| Anne Teglgaard Eskild-Jensen | Board of Directors | 0 companies |
| Gitte Toft Dietz-Olsen | Board of Directors | 0 companies |
| Flemming Jensen | Chairman | 0 companies |
| Niels Olaf Ahrengot | Board of Directors | 0 companies |
| Michael Lyder Andersen | Board of Directors | 0 companies |
| Kasper Urth | Board of Directors | 0 companies |
| Stine Hejl | Board of Directors | 0 companies |
| Malene Korsholm | Board of Directors | 0 companies |
| Sune Busk | Board of Directors | 0 companies |
| Eskil Bielefeldt | Board of Directors | 0 companies |
| Christian Weitemeyer | Board of Directors | 0 companies |
| Steen Runge Kristiansen | Chairman | 0 companies |
| Klaus Zartov | Chairman | 0 companies |
| Stig Holst Hartwig | Chairman | 0 companies |
| Kristian Wind | Chairman | 0 companies |
| Michael Bechara Eg | Board of Directors | 0 companies |
| Jan Rau Jacobsen | Board of Directors | 0 companies |
| Hans Henrik Ruus | Board of Directors | 0 companies |
| Karim Frølund Jarrar | Board of Directors | 0 companies |
| Elsebeth Walther | Board of Directors | 0 companies |