| Revenue | DKK 6,6M | +107% |
| EBITDA | DKK 3M | +1213% |
| Net profit | DKK 2,2M | +20513% |
| Total assets | DKK 4,9M | +116% |
| Equity | DKK 2,9M | +325% |
| Employees | 4 | — |
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 5.920 | 7.555 | 4.716 | 3.535 | 3.510 | 3.833 | 3.674 | 4.261 | 3.793 | 3.405 | 3.671 | 3.398 | 3.196 | 6.622 |
| Staff expenses | -5.096 | -5.250 | -4.270 | -2.729 | -2.527 | -2.796 | -3.180 | -3.844 | -3.464 | -2.859 | -3.064 | -2.896 | -2.968 | -3.621 |
| EBITDA | 824 | 435 | 446 | 805 | 983 | 1.037 | 494 | 417 | 329 | 546 | 607 | 502 | 229 | 3.001 |
| Depreciation & amort. | -316 | -297 | -299 | -144 | -281 | -151 | -71 | -75 | -72 | -97 | -117 | -169 | -177 | -117 |
| EBIT | 508 | 138 | 147 | 661 | 702 | 886 | 422 | 342 | 257 | 449 | 490 | 332 | 52 | 2.884 |
| Net financials | -16 | -13 | -10 | -6 | -12 | -4 | -10 | -16 | -9 | 4 | -4 | 42 | -22 | 40 |
| Profit before tax | 492 | 124 | 137 | 655 | 690 | 882 | 412 | 325 | 248 | 453 | 486 | 374 | 29 | 2.924 |
| Tax | 165 | 38 | 64 | 117 | 155 | 203 | 98 | 75 | 59 | 101 | 109 | 80 | 18 | 690 |
| Net profit | 327 | 86 | 73 | 538 | 535 | 679 | 315 | 250 | 189 | 352 | 377 | 294 | 11 | 2.235 |
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 2.705 | 2.473 | 2.342 | 2.003 | 2.349 | 2.729 | 2.660 | 2.075 | 2.242 | 2.747 | 2.164 | 2.288 | 2.253 | 4.867 |
| Equity | 854 | 940 | 933 | 991 | 1.036 | 1.215 | 860 | 810 | 799 | 951 | 1.088 | 1.082 | 693 | 2.947 |
| Long-term debt | 134 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 163 |
| Short-term debt | 1.717 | 1.533 | 1.410 | 1.012 | 1.313 | 1.514 | 1.800 | 1.265 | 1.443 | 1.797 | 1.076 | 1.206 | 1.560 | 1.757 |
| Total debt | 1.851 | 1.533 | 1.410 | 1.012 | 1.313 | 1.514 | 1.800 | 1.265 | 1.443 | 1.797 | 1.076 | 1.206 | 1.560 | 1.920 |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
HS Management | Management | 1998 | — | — |
UM Founder | Founder | 1998 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2005 | — | — | |
| Board of Directors | 2025 | — | — | |
| Board of Directors | 2005 | — | — | |
| Board of Directors | 2025 | — | — | |
| Board of Directors | 2025 | — | — | |
| Chairman | 2025 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Simple Solution IT A/S | Company | 100.0% | 100.0% | 2025 |
UM ACTIVITIES ApS | Company | 50.0% | 50.0% | 2000 |
HSN INVEST ApS | Company | 50.0% | 50.0% | 2000 |
| Person | Role here | Other companies |
|---|---|---|
| Henrik Stig Nielsen | Management | 0 companies |
| Ulrik Müller | Founder | 0 companies |
| Janne Rita Guldbæk Nielsen | Board of Directors | 0 companies |
| Jesper Mørck Bruun Madsen | Board of Directors | 0 companies |
| Mette Lene Müller | Board of Directors | 0 companies |
| Esben Wille Lunde | Board of Directors | 0 companies |
| Nikolai Saxil Nymann | Board of Directors | 0 companies |
| Mike Valencia Nielsen | Chairman | 0 companies |