Riskpilot← Back to searchSign inGet full accessSMARTRESPONSE A/S
A/SActiveCVR 25057325Vesterbrogade 149, 2. b3Activities of advertising agencies · NACE 7311Est. 199914 employees
Revenue 2025
DKK 9,8M
-6% vs 2024
EBITDA margin
21.0%
+27% vs 2024
Equity ratio
77.4%
Financial strength
Net profit 2025
DKK 1,7M
+38% vs 2024
| Revenue | DKK 9,8M | -6% |
| EBITDA | DKK 2,1M | +27% |
| Net profit | DKK 1,7M | +38% |
| Total assets | DKK 11,5M | -7% |
| Equity | DKK 8,9M | +2% |
| Employees | 14 | — |
Legal name
SMARTRESPONSE A/S
CVR number
25057325
Legal form
Aktieselskab
NACE code
7311 · Activities of advertising agencies
Founded
1. oktober 1999
Share capital
DKK 658.000
Employees
14 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af den samlede bestyrelse eller af bestyrelsesformanden i forening med en direktør.
Company purpose
Selskabets formål er at drive handel, produktionsvirksomhed med know-how og videnbaserede ydelser indenfor IT og massekommunikation og andet efter bestyrelsens skøn i forbindelse hermed stående virksomhed.
Address
Vesterbrogade 149, 2. b3
Phone
+4538237000
Email
info@forbrugerliv.dk
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 10.863 | 11.679 | 12.616 | 11.512 | 12.760 | 14.678 | 13.701 | 11.292 | 9.559 | 10.007 | 13.042 | 12.669 | 10.357 | 9.775 |
| Staff expenses | -11.270 | -9.717 | -11.528 | -10.485 | -11.293 | -12.174 | -12.111 | -13.841 | -8.606 | -7.496 | -8.010 | -8.365 | -8.744 | -7.720 |
| EBITDA | -407 | 1.961 | 1.087 | 1.027 | 1.467 | 2.504 | 1.590 | -2.549 | 802 | 2.511 | 4.967 | 4.305 | 1.612 | 2.054 |
| Depreciation & amort. | -110 | -45 | -116 | -126 | -135 | -332 | -512 | -908 | -69 | -104 | -808 | -0 | -0 | -0 |
| EBIT | -517 | 1.916 | 972 | 901 | 1.331 | 2.172 | 1.078 | -3.457 | 733 | 2.407 | 4.159 | 4.305 | 1.612 | 2.054 |
| Net financials | 598 | -113 | 463 | -122 | 628 | 1.112 | -805 | 91 | 89 | 343 | -335 | -375 | -54 | 100 |
| Profit before tax | 81 | 1.804 | 1.435 | 779 | 1.959 | 3.284 | 274 | -3.366 | 822 | 2.749 | 3.823 | 3.930 | 1.559 | 2.154 |
| Tax | -0 | -1.295 | 395 | 249 | 442 | 769 | 68 | -11 | -543 | 598 | 869 | 878 | 353 | 487 |
| Net profit | 81 | 3.099 | 1.040 | 530 | 1.518 | 2.515 | 206 | -3.355 | 1.365 | 2.152 | 2.954 | 3.052 | 1.205 | 1.667 |
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 21.594 | 25.608 | 25.374 | 26.698 | 27.894 | 25.912 | 21.938 | 13.479 | 12.389 | 13.130 | 14.099 | 13.656 | 12.421 | 11.513 |
| Equity | 18.642 | 21.741 | 20.781 | 21.311 | 22.829 | 21.344 | 17.550 | 9.195 | 8.560 | 9.711 | 9.666 | 9.037 | 8.742 | 8.909 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 396 | 750 | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 2.882 | 3.798 | 4.523 | 5.357 | 5.065 | 4.508 | 4.377 | 3.889 | 3.079 | 3.364 | 4.434 | 4.619 | 3.679 | 2.604 |
| Total debt | 2.882 | 3.798 | 4.523 | 5.357 | 5.065 | 4.508 | 4.377 | 4.284 | 3.829 | 3.364 | 4.434 | 4.619 | 3.679 | 2.604 |
EBITDA margin
21.0%
This company
15.8%
Market median
+33% vs market
20122025
Equity ratio
77.4%
This company
38.2%
Market median
+103% vs market
20122025
Return on equity
18.7%
This company
18.4%
Market median
+2% vs market
20122025
Net profit margin
17.1%
This company
8.1%
Market median
+111% vs market
20122025
Asset turnover
0.85×
This company
1.12×
Market median
+24% vs market
20122025
Debt / equity
0.29×
This company
0.62×
Market median
+53% vs market
20122025
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via CVR / Virk · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via CVR / Virk · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via CVR / Virk · Period 2015-01-01 – 2015-12-31
- Annual report 2014Filed via CVR / Virk · Period 2014-01-01 – 2014-12-31
- Annual report 2013Filed via CVR / Virk · Period 2013-01-01 – 2013-12-31
- Annual report 2012Filed via CVR / Virk · Period 2012-01-01 – 2012-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
KP Chief Executive Officer | Chief Executive Officer | 2010 | — | — |
MB Management | Management | 1999 | — | — |
JL Founder | Founder | 1999 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2016 | — | — | |
| Board of Directors | 2006 | — | — | |
| Chairman | 2006 | — | — | |
| Chairman | 2016 | — | — | |
| Board of Directors | 2006 | — | — | |
| Board of Directors | 2000 | — | — | |
| Chairman | 2010 | — | — | |
| Chairman | 2008 | — | — | |
| Board of Directors | 2000 | — | — | |
| Board of Directors | 1999 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
KP INVEST HOLDING ApS | Company | 50.0% | 50.0% | 2016 |
JUNG HOLDING ApS | Company | 50.0% | 50.0% | 2016 |
JP/POLITIKENS HUS A/S | Company | 50.0% | 50.0% | 2006 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
KP INVEST HOLDING ApS
SMARTRESPONSE A/S Board members of SMARTRESPONSE A/S also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Klavs Pedersen | Chief Executive Officer | 0 companies |
| Morten Boel Sigurdsson | Management | 0 companies |
| Jørgen Lund | Founder | 0 companies |
| Mette Raun Knudsen | Board of Directors | 0 companies |
| Roy Bruhn-Petersen | Board of Directors | 0 companies |
| Klaus Randel Nyengaard | Chairman | 0 companies |
| Henrik Jung Laursen | Chairman | 0 companies |
| Ole Juul Møller | Board of Directors | 0 companies |
| Uffe Thustrup | Board of Directors | 0 companies |
| Henrik Philip Schjerbeck | Chairman | 0 companies |
| Torsten Bjerre Rasmussen | Chairman | 0 companies |
| Ole Mikkelsen | Board of Directors | 0 companies |
| Morten Mygind | Board of Directors | 0 companies |