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Proice ApS
APS
Dissolved
CVR 25760670
Industrivej 27A
Wholesale of electrical household appliances · NACE 4643
Est. 2000
— employees
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Overview
Financials
People & ownership
Related companies
Revenue 2016
DKK 641K
+516% vs 2015
EBITDA margin
10.9%
-35% vs 2015
Equity ratio
-142.5%
Financial strength
Net profit 2016
DKK 70K
-35% vs 2015
EBITDA — year on year
DKK millions
0M
0M
1M
1M
1M
0M
2012
0M
0%
2013
0M
0%
2014
0M
0%
2015
0M
0%
2016
Key figures
Annual report 2016
Revenue
DKK 641K
+516%
EBITDA
DKK 70K
-35%
Net profit
DKK 70K
-35%
Total assets
DKK 324K
-13%
Equity
DKK -462K
-9%
Employees
—
—
Company information
Legal name
Proice ApS
CVR number
25760670
Legal form
Anpartsselskab
NACE code
4643 · Wholesale of electrical household appliances
Founded
29. november 2000
Share capital
DKK 125.000
Employees
—
VAT registered
No
Audit selected
No
Last report
2016-09-30
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør
Contact
Address
Industrivej 27A
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Companies in Wholesale of electrical household appliances
Companies in Vejle
All Denmark companies
Revenue
DKK millions
0M
0M
1M
1M
1M
0M
2012
0M
2013
0M
2014
0M
2015
1M
2016
EBITDA
DKK millions
0M
0M
1M
1M
1M
0M
2012
0M
2013
0M
2014
0M
2015
0M
2016
Income statement
DKK thousands
Item
2012
2013
2014
2015
2016
Revenue
-46
3
-48
104
641
Staff expenses
-0
-0
-40
-4
-4
EBITDA
-46
3
-88
108
70
Depreciation & amort.
40
-0
-0
-0
-0
EBIT
-86
3
-88
108
70
Net financials
-9
-9
-23
0
0
Profit before tax
-94
-6
-110
109
70
Tax
-0
-0
-0
-0
-0
Net profit
-94
-81
-110
109
70
Balance sheet
DKK thousands
Item
2012
2013
2014
2015
2016
Total assets
127
80
124
372
324
Equity
-340
-422
-532
-424
-462
Long-term debt
0
0
0
0
0
Short-term debt
468
502
656
796
786
Total debt
468
502
656
796
786
Financial ratios
5-year trend
EBITDA margin
10.9%
This company
15.8%
Market median
-31% vs market
2012
2016
Equity ratio
-142.5%
This company
38.2%
Market median
-473% vs market
2012
2016
Return on equity
7027100.0%
This company
18.4%
Market median
+38190661% vs market
2012
2016
Net profit margin
11.0%
This company
8.1%
Market median
+36% vs market
2012
2016
Asset turnover
1.98×
This company
1.12×
Market median
+77% vs market
2012
2016
Debt / equity
1.70×
This company
0.62×
Market median
-174% vs market
2012
2016
Annual reports & filings
Annual report 2016
Filed via CVR / Virk · Period 2015-10-01 – 2016-09-30
View
PDF
Annual report 2015
Filed via CVR / Virk · Period 2014-10-01 – 2015-09-30
View
PDF
Annual report 2014
Filed via CVR / Virk · Period 2013-10-01 – 2014-09-30
View
PDF
Annual report 2013
Filed via CVR / Virk · Period 2012-10-01 – 2013-09-30
View
PDF
Annual report 2012
Filed via CVR / Virk · Period 2011-10-01 – 2012-09-30
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Age
Other directorships
SM
Simon Michael Bæk Simonsen
Management
Management
2000
—
—
PI
PricewaterhouseCoopers I/S
Audit
Audit
2000
—
—
Board of directors
Non-executive oversight
No data on file.
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
MBS HOLDING ApS
Company
100.0%
100.0%
2001
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
.
Company hierarchy
No registered parent or subsidiaries
Board network connections
Board members of Proice ApS also hold positions in
0
other companies.
Person
Role here
Other companies
Simon Michael Bæk Simonsen
Management
0 companies
PricewaterhouseCoopers I/S
Audit
0 companies