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SONAR ApS
APS
Active
Advertising protection
CVR 26648610
Slotsalleen 36, 4200
Slagelse
Market research and public opinion polling
·
NACE 7320
Est. 2002 · 24 years old
— employees
www.sonar.dk
Monitor
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Denmark
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Companies
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Market research and public opinion polling
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SONAR ApS
Overview
Financials
People & ownership
Related companies
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People & ownership
Management
Actively employed in the business
Name
Role
Member since
Current (3)
KS
Kristina Skalberg
Chief Executive Officer
Chief Executive Officer
2023
ES
Elisabeth Skalberg
Founder
Founder
2002
GS
Gunnar Sehested-Larsen
Founder
Founder
2002
Former (1)
GS
Gunnar Sehested-Larsen
Unofficial title
Unofficial title
2013 – 2016
Board of directors
Non-executive oversight
Name
Role
Member since
Former (4)
KS
Kristina Skalberg
Board of Directors
Board of Directors
2024 – 2025
NJ
Niels Jørgen Thornedahl
Chairman
Chairman
2024 – 2025
SH
Søren Horn Petersen
Board of Directors
Board of Directors
2024 – 2025
TF
Thomas Felix Sehested-Larsen
Board of Directors
Board of Directors
2024 – 2024
Shareholders
As of last annual report
Kristina Skalberg — 100%
Gunnar Sehested-Larsen — 90–99.99%
Thomas Felix Sehested-Larsen — 50–66.65%
100%
Shareholder
Type
Ownership
Votes
Since
Kristina Skalberg
Individual
100%
100%
2024
Gunnar Sehested-Larsen
Individual
90–99.99%
90–99.99%
2023
Thomas Felix Sehested-Larsen
Individual
50–66.65%
50–66.65%
2024
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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More on SONAR ApS
Overview →
Headline figures, risk assessment and company summary
Financials & key figures →
Revenue, EBITDA, balance sheet and 5-year trend
Related companies →
Corporate hierarchy, parent and subsidiary network