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POTENTIAL HOLDING ApS
APS
Active
CVR 27117309
Strandvejen 336A
Rental and leasing of cars and light motor vehicles · NACE 7711
Est. 2003
— employees
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Overview
Financials
People & ownership
Related companies
Revenue 2025
DKK -42K
+17% vs 2024
EBITDA margin
100.0%
-17% vs 2024
Equity ratio
78.0%
Financial strength
Net profit 2025
DKK -26K
-110% vs 2024
EBITDA — year on year
DKK millions
0M
-0M
-1M
-1M
-1M
0M
2021
0M
0%
2022
0M
0%
2023
0M
0%
2024
0M
0%
2025
Key figures
Annual report 2025
Revenue
DKK -42K
+17%
EBITDA
DKK -42K
-17%
Net profit
DKK -26K
-110%
Total assets
DKK 4,6M
-8%
Equity
DKK 3,6M
-4%
Employees
—
—
Company information
Legal name
POTENTIAL HOLDING ApS
CVR number
27117309
Legal form
Anpartsselskab
NACE code
7711 · Rental and leasing of cars and light motor vehicles
Founded
1. april 2003
Share capital
DKK 125.000
Employees
—
VAT registered
No
Audit selected
No
Last report
2025-06-30
Financial year
January – December
Signatory rights
Selskabet tegnes af direktøren
Company purpose
Selskabets formål er at fungere som holdingselskab samt eje anparter i associerede virksomheder
Contact
Address
Strandvejen 336A
Phone
+4545812183
Email
potential@potential.dk
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Companies in Rental and leasing of cars and light motor vehicles
Companies in Fredensborg
All Denmark companies
Revenue
DKK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
0M
2025
EBITDA
DKK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
0M
2025
Income statement
DKK thousands
Item
2021
2022
2023
2024
2025
Revenue
48
-34
-37
-36
-42
Staff expenses
-0
-0
-0
-0
-0
EBITDA
241
-155
-244
-36
-42
Depreciation & amort.
-0
-0
-0
-0
-0
EBIT
241
-155
-244
-36
-42
Net financials
159
-352
-249
355
11
Profit before tax
207
-386
-286
318
-31
Tax
44
-40
-57
62
-5
Net profit
162
-346
-229
256
-26
Balance sheet
DKK thousands
Item
2021
2022
2023
2024
2025
Total assets
5.859
5.172
4.903
4.947
4.555
Equity
4.365
3.906
3.562
3.700
3.553
Long-term debt
897
807
745
683
619
Short-term debt
595
459
596
563
383
Total debt
1.491
1.266
1.341
1.246
1.002
Financial ratios
5-year trend
EBITDA margin
-4234400.0%
This company
15.8%
Market median
-26800100% vs market
2021
2025
Equity ratio
78.0%
This company
38.2%
Market median
+104% vs market
2021
2025
Return on equity
-0.7%
This company
18.4%
Market median
-104% vs market
2021
2025
Net profit margin
-2562300.0%
This company
8.1%
Market median
-31633433% vs market
2021
2025
Asset turnover
-0.01×
This company
1.12×
Market median
-101% vs market
2021
2025
Debt / equity
0.28×
This company
0.62×
Market median
+55% vs market
2021
2025
Annual reports & filings
Annual report 2025
Filed via CVR / Virk · Period 2024-07-01 – 2025-06-30
View
PDF
Annual report 2024
Filed via CVR / Virk · Period 2023-07-01 – 2024-06-30
View
PDF
Annual report 2023
Filed via CVR / Virk · Period 2022-07-01 – 2023-06-30
View
PDF
Annual report 2022
Filed via CVR / Virk · Period 2021-07-01 – 2022-06-30
View
PDF
Annual report 2021
Filed via CVR / Virk · Period 2020-07-01 – 2021-06-30
View
PDF
Management
Actively employed in the business
No data on file.
Board of directors
Non-executive oversight
No data on file.
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
Ulla Birgitta Maria Beck
Individual
50–66.65%
50–66.65%
2003
Christian Beck
Individual
50–66.65%
50–66.65%
2025
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Company hierarchy
POTENTIAL HOLDING ApS
(this company)
POTENTIAL ApS
Board network connections
Board members of POTENTIAL HOLDING ApS also hold positions in
0
other companies.
Person
Role here
Other companies