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A/SActiveCVR 29843848Ellekær 6A, st.Non-specialised wholesale trade · NACE 4690Est. 200612 employees
Revenue 2025
DKK 9,2M
+26% vs 2024
EBITDA margin
17.6%
+155% vs 2024
Equity ratio
33.3%
Financial strength
Net profit 2025
DKK -1,8M
+1% vs 2024
| Revenue | DKK 9,2M | +26% |
| EBITDA | DKK 1,6M | +155% |
| Net profit | DKK -1,8M | +1% |
| Total assets | DKK 30,7M | -2% |
| Equity | DKK 10,2M | -20% |
| Employees | 12 | — |
Legal name
Upgrader A/S
CVR number
29843848
Legal form
Aktieselskab
NACE code
4690 · Non-specialised wholesale trade
Founded
5. september 2006
Share capital
DKK 500.000
Employees
12 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-06-30
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør eller af alle bestyrelsesmedlemmerne i forening.
Company purpose
Selskabets formål er at drive handel og industri, samt at besidde aktier og anparter i andre selskaber og forvalte selskabets midler.
Address
Ellekær 6A, st.
Phone
+4570201764
Email
info@msbranding.dk
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 348 | 383 | 1.258 | 1.856 | 1.710 | 9.377 | 9.518 | 9.380 | 9.634 | 13.138 | 12.284 | 13.584 | 7.322 | 9.217 |
| Staff expenses | -409 | -770 | -1.299 | -1.861 | -1.532 | -1.532 | -6.663 | -6.177 | -6.217 | -7.470 | -6.454 | -6.890 | -6.686 | -7.594 |
| EBITDA | -61 | -387 | -41 | -5 | 178 | 1.509 | 2.854 | 3.204 | 3.417 | 5.667 | 5.830 | 6.694 | 636 | 1.623 |
| Depreciation & amort. | -0 | -0 | -0 | -104 | -170 | -896 | -903 | -1.801 | -1.825 | -1.615 | -1.433 | -1.505 | -2.227 | -2.730 |
| EBIT | -61 | -387 | -41 | -109 | 8 | 613 | 1.951 | 1.403 | 1.592 | 4.053 | 4.397 | 5.190 | -1.591 | -1.108 |
| Net financials | 1 | 0 | 0 | 2 | -25 | -184 | -268 | -219 | -332 | -36 | -189 | -390 | -733 | -1.187 |
| Profit before tax | -60 | -387 | -41 | -107 | -17 | 428 | 1.683 | 1.184 | 1.260 | 4.016 | 4.208 | 4.799 | -2.324 | -2.295 |
| Tax | -6 | -87 | -1 | -23 | -4 | 120 | 399 | 284 | 218 | 909 | 934 | 1.368 | -495 | -476 |
| Net profit | -53 | -300 | -40 | -84 | -13 | 308 | 1.284 | 900 | 1.042 | 3.107 | 3.274 | 3.431 | -1.829 | -1.818 |
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 420 | 512 | 1.839 | 1.347 | 1.904 | 15.945 | 18.160 | 18.039 | 18.509 | 23.374 | 28.257 | 32.931 | 31.292 | 30.729 |
| Equity | 95 | -205 | -245 | -329 | -343 | 4.591 | 5.159 | 6.059 | 7.101 | 10.208 | 12.483 | 15.264 | 12.734 | 10.241 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 1.745 | 1.536 | 1.563 | 1.410 | 1.848 | 2.056 | 924 | 567 | 2.435 |
| Short-term debt | 326 | 717 | 2.084 | 1.676 | 2.247 | 9.186 | 10.843 | 9.313 | 8.677 | 9.087 | 10.553 | 12.567 | 14.310 | 14.848 |
| Total debt | 326 | 717 | 2.084 | 1.676 | 2.247 | 10.930 | 12.379 | 10.876 | 10.086 | 10.935 | 12.609 | 13.491 | 14.877 | 17.283 |
EBITDA margin
17.6%
This company
15.8%
Market median
+11% vs market
20122025
Equity ratio
33.3%
This company
38.2%
Market median
+13% vs market
20122025
Return on equity
-17.8%
This company
18.4%
Market median
-197% vs market
20122025
Net profit margin
-19.7%
This company
8.1%
Market median
-343% vs market
20122025
Asset turnover
0.30×
This company
1.12×
Market median
-73% vs market
20122025
Debt / equity
2.00×
This company
0.62×
Market median
-223% vs market
20122025
- Annual report 2025Filed via CVR / Virk · Period 2024-07-01 – 2025-06-30
- Annual report 2024Filed via CVR / Virk · Period 2023-07-01 – 2024-06-30
- Annual report 2023Filed via CVR / Virk · Period 2022-07-01 – 2023-06-30
- Annual report 2022Filed via CVR / Virk · Period 2021-07-01 – 2022-06-30
- Annual report 2021Filed via CVR / Virk · Period 2020-07-01 – 2021-06-30
- Annual report 2020Filed via CVR / Virk · Period 2019-07-01 – 2020-06-30
- Annual report 2019Filed via CVR / Virk · Period 2018-07-01 – 2019-06-30
- Annual report 2018Filed via CVR / Virk · Period 2017-07-01 – 2018-06-30
- Annual report 2017Filed via CVR / Virk · Period 2016-07-01 – 2017-06-30
- Annual report 2016Filed via CVR / Virk · Period 2015-07-01 – 2016-06-30
- Annual report 2015Filed via CVR / Virk · Period 2014-07-01 – 2015-06-30
- Annual report 2014Filed via CVR / Virk · Period 2013-07-01 – 2014-06-30
- Annual report 2013Filed via CVR / Virk · Period 2012-07-01 – 2013-06-30
- Annual report 2012Filed via CVR / Virk · Period 2011-07-01 – 2012-06-30
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
JK Management | Management | 2009 | — | — |
MG Management | Management | 2012 | — | — |
JS Founder | Founder | 2006 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2019 | — | — | |
| Chairman | 2012 | — | — | |
| Board of Directors | 2014 | — | — | |
| Board of Directors | 2014 | — | — | |
| Chairman | 2025 | — | — | |
| Board of Directors | 2014 | — | — | |
| Board of Directors | 2012 | — | — | |
| Chairman | 2009 | — | — | |
| Board of Directors | 2014 | — | — | |
| Chairman | 2017 | — | — | |
| Board of Directors | 2017 | — | — | |
| Board of Directors | 2014 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
JENSEN MANAGEMENT ApS | Company | 66.7% | 66.7% | 2025 |
MBJ XCI-XXV ApS | Company | 20.0% | 20.0% | 2025 |
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JENSEN MANAGEMENT ApS
Upgrader A/S Board members of Upgrader A/S also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Johnny Kell Vallentin | Management | 0 companies |
| Michael Grell Sørensen | Management | 0 companies |
| Jørn Staugaard | Founder | 0 companies |
| Alexander Strange | Board of Directors | 0 companies |
| Johannes Madsen-Mygdal | Chairman | 0 companies |
| Michael Willumsen | Board of Directors | 0 companies |
| Jacob Bannebjerre-Lindborg | Board of Directors | 0 companies |
| Robert Bo Jensen | Chairman | 0 companies |
| Ulrik Blinkenberg | Board of Directors | 0 companies |
| Peter Søren Høgh | Board of Directors | 0 companies |
| Lars Monberg | Chairman | 0 companies |
| Morten Vedel Toft Steinlein | Board of Directors | 0 companies |
| Jens Jacob Skibsted | Chairman | 0 companies |
| Brian Voldsgaard Jensen | Board of Directors | 0 companies |
| Claudia Lindby | Board of Directors | 0 companies |