| Revenue | DKK 3M | +13% |
| EBITDA | DKK 588K | +174% |
| Net profit | DKK -26K | +95% |
| Total assets | DKK 2,6M | +2% |
| Equity | DKK -598K | -4% |
| Employees | 5 | — |
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 1.082 | 738 | 9.073 | 2.747 | 2.539 | 2.544 | 2.604 | 2.359 | 1.891 | 2.474 | 3.126 | 2.665 | 3.006 |
| Staff expenses | -1.395 | -1.882 | -2.629 | -2.612 | -2.797 | -2.265 | -2.478 | -1.976 | -1.822 | -2.152 | -3.255 | -2.451 | -2.418 |
| EBITDA | -313 | -1.144 | 6.444 | 135 | -258 | 279 | 126 | 383 | 68 | 321 | -129 | 214 | 588 |
| Depreciation & amort. | -107 | -153 | -410 | -3 | -5 | -9 | -13 | -11 | -16 | -11 | -346 | -672 | -392 |
| EBIT | -420 | -1.297 | 6.034 | 132 | -262 | 270 | 113 | 372 | 52 | 310 | -475 | -457 | 196 |
| Net financials | -26 | -8 | -16 | -5 | -398 | 2 | -12 | -7 | -25 | -109 | -131 | -186 | -244 |
| Profit before tax | -446 | -1.305 | 6.018 | 127 | -661 | 273 | 101 | 366 | 27 | 201 | -606 | -643 | -48 |
| Tax | 8 | -219 | 1.091 | 32 | -0 | -0 | 17 | 82 | 12 | -25 | -165 | -128 | -22 |
| Net profit | -454 | -1.086 | 4.927 | 95 | -661 | 273 | 84 | 284 | 15 | 226 | -441 | -516 | -26 |
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 2.256 | 1.245 | 6.476 | 6.501 | 4.659 | 2.328 | 1.879 | 2.050 | 604 | 3.426 | 2.884 | 2.530 | 2.582 |
| Equity | 1.603 | 517 | 5.444 | 4.525 | 3.864 | 1.637 | 958 | 1.242 | 158 | 384 | -57 | -573 | -598 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.186 | 2.295 | 2.462 | 1.574 |
| Short-term debt | 653 | 728 | 1.033 | 1.976 | 795 | 691 | 921 | 807 | 446 | 717 | 563 | 641 | 1.606 |
| Total debt | 653 | 728 | 1.033 | 1.976 | 795 | 691 | 921 | 807 | 446 | 2.903 | 2.858 | 3.103 | 3.180 |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
MW Founder | Founder | 2010 | — | — |
SB Founder | Founder | 2010 | — | — |
AB Chief Executive Officer | Chief Executive Officer | 2025 | — | — |
JK Founder | Founder | 2010 | — | — |
| Founder | 2010 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2012 | — | — | |
| Board of Directors | 2014 | — | — | |
| Board of Directors | 2012 | — | — | |
| Board of Directors | 2014 | — | — | |
| Chairman | 2014 | — | — | |
| Board of Directors | 2014 | — | — | |
| Board of Directors | 2018 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Max Wilhelm Holding ApS | Company | 33.3% | 33.3% | 2025 |
KALDÆA HOLDING ApS | Company | 33.3% | 33.3% | 2025 |
WEIDER MEDIA ApS | Company | 10.0% | 10.0% | 2020 |
Stuff Holding ApS | Company | 10.0% | 10.0% | 2015 |
SF-GRUPPEN ApS | Company | 5.0% | 5.0% | 2011 |
Deva-Koch Holding ApS | Company | 25.0% | 25.0% | 2020 |
| Individual | 25.0% | 25.0% | 2018 | |
PUBFRONT ApS | Company | 66.7% | 0.0% | 2018 |
| Individual | 10.0% | 10.0% | 2012 | |
Powell Holding ApS | Company | 15.0% | 15.0% | 2015 |
Kaldæa 2 Holding ApS | Company | 20.0% | 20.0% | 2015 |
| Person | Role here | Other companies |
|---|---|---|
| Max Wilhelm Theilade | Founder | 0 companies |
| Sean Bendtsen Powell | Founder | 0 companies |
| Anders Breinholst | Chief Executive Officer | 0 companies |
| Johannes Koch | Founder | 0 companies |
| Christoffer Randløv Grønlykke Rasmussen | Founder | 0 companies |
| Mats Erik Fredrik Eriksson | Board of Directors | 0 companies |
| Julie Quass Lykke Pedersen | Board of Directors | 0 companies |
| Benny Breinholst | Board of Directors | 0 companies |
| Jonas Olalla Sylvest | Board of Directors | 0 companies |
| Janicke Forsberg Schultz-Petersen | Chairman | 0 companies |
| Jan Peter Grytterhielm | Board of Directors | 0 companies |
| Johannes Deva-Koch | Board of Directors | 0 companies |