| Revenue | DKK 868,7M | — |
| EBITDA | DKK -86,8M | -55% |
| Net profit | DKK -83,1M | -40% |
| Total assets | DKK 245,1M | +58% |
| Equity | DKK -104,1M | -88% |
| Employees | 40 | — |
| Item | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | — | -8.854 | 437 | -447 | -425 | -564 | -99 | -42 | -544 | -162 | -144 | -765 | — | — | 868.717 |
| Staff expenses | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -940 | -0 |
| EBITDA | — | — | -8.854 | 437 | -447 | -425 | -564 | -205 | -42 | -544 | -162 | -144 | -765 | -127.139 | -56.098 | -86.760 |
| Depreciation & amort. | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -4.375 |
| EBIT | — | — | -8.854 | 437 | -447 | -425 | -564 | -205 | -42 | -544 | -162 | -144 | -765 | -127.139 | -56.098 | -91.135 |
| Net financials | 0 | 0 | -27.959 | -30.002 | -9.675 | -1.554 | -56.970 | -26.603 | -47.505 | -43.949 | -46.918 | -75.863 | -191.944 | 8.293 | -3.436 | -9.537 |
| Profit before tax | — | — | -36.813 | -29.565 | -10.122 | -1.979 | -57.534 | -26.808 | -47.547 | -44.493 | -47.080 | -76.007 | -192.709 | -117.920 | -60.267 | -100.671 |
| Tax | -0 | -0 | -0 | -0 | 428 | 240 | -0 | -0 | -240 | -167 | -70 | -173 | -469 | -0 | -0 | -17.588 |
| Net profit | — | — | -36.813 | -29.565 | -10.550 | -2.219 | -57.534 | -26.808 | -47.307 | -44.326 | -47.010 | -75.834 | -192.240 | -118.846 | -59.534 | -83.084 |
| Item | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 0 | 0 | 3.214 | 3.766 | 6.407 | 16.478 | 64.834 | 28.949 | 11.918 | 94.807 | 85.755 | 154.036 | 116.524 | 133.564 | 155.068 | 245.115 |
| Equity | — | — | -10.258 | -19.617 | -25.842 | -28.440 | 55.239 | 28.289 | -18.828 | 75.735 | 28.169 | 101.535 | -37.316 | 5.247 | -55.297 | -104.148 |
| Long-term debt | 0 | 0 | 0 | 0 | 19.121 | 30.078 | 0 | 0 | 0 | 0 | 0 | 0 | 8.852 | 10.784 | 10.933 | 163.662 |
| Short-term debt | 0 | 0 | 8.712 | 21.465 | 10.746 | 14.073 | 9.595 | 660 | 30.746 | 19.072 | 57.586 | 52.501 | 132.875 | 117.534 | 199.432 | 185.601 |
| Total debt | 0 | 0 | 8.712 | 21.465 | 29.867 | 44.151 | 9.595 | 660 | 30.746 | 19.072 | 57.586 | 52.501 | 141.727 | 128.318 | 210.365 | 349.263 |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
DG Chief Executive Officer | Chief Executive Officer | 2025 | — | — |
MR Founder | Founder | 2010 | — | — |
JB Founder | Founder | 2010 | — | — |
CL Management | Management | 2025 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2021 | — | — | |
| Board of Directors | 2012 | — | — | |
| Chairman | 2021 | — | — | |
| Board of Directors | 2021 | — | — | |
| Chairman | 2023 | — | — | |
| Board of Directors | 2023 | — | — | |
| Board of Directors | 2013 | — | — | |
| Chairman | 2012 | — | — | |
| Board of Directors | 2019 | — | — | |
| Chairman | 2016 | — | — | |
| Chairman | 2016 | — | — | |
| Board of Directors | 2014 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
BESTSELLER UNITED A/S | Company | 66.7% | 66.7% | 2020 |
A.C.C. INVEST ApS | Company | 15.0% | 15.0% | 2025 |
| Individual | 5.0% | 5.0% | 2016 | |
| Individual | 5.0% | 5.0% | 2014 | |
MONEY IN THE BANK ApS | Company | 5.0% | 5.0% | 2014 |
Jesper Buch Holding ApS | Company | 5.0% | 5.0% | 2017 |
| Individual | 5.0% | 5.0% | 2019 |
| Person | Role here | Other companies |
|---|---|---|
| Danni Gundry Møller Winther | Chief Executive Officer | 0 companies |
| Mike Radoor | Founder | 0 companies |
| Jesper Buch | Founder | 0 companies |
| Christian Lorenz Petersen | Management | 0 companies |
| Peter Wodehouse Williams | Board of Directors | 0 companies |
| Norman Fiore | Board of Directors | 0 companies |
| Jørgen Lindemann | Chairman | 0 companies |
| Jeanette Aaen | Board of Directors | 0 companies |
| Jeppe Østergaard Bredahl | Chairman | 0 companies |
| Na'Tosha Jean Bard | Board of Directors | 0 companies |
| Carsten Stokholm Mikkelsen | Board of Directors | 0 companies |
| Morten Larsen | Chairman | 0 companies |
| John Maik Christopher Greger | Board of Directors | 0 companies |
| Regina Møller Andersen | Chairman | 0 companies |
| Konrad Artur Kierklo | Chairman | 0 companies |
| Eva Franck-Kruse | Board of Directors | 0 companies |