Riskpilot← Back to searchSign inGet full accessNORMAL A/S
A/SActiveCVR 34883793Godthåbsvej 41Retail sale of cosmetic and toilet articles · NACE 4775Est. 20124581 employees
Revenue 2025
DKK 15,2B
+65% vs 2024
EBITDA margin
11.1%
+305% vs 2024
Equity ratio
50.2%
Financial strength
Net profit 2025
DKK 897,2M
+33% vs 2024
| Revenue | DKK 15,2B | +65% |
| EBITDA | DKK 1,7B | +305% |
| Net profit | DKK 897,2M | +33% |
| Total assets | DKK 5B | +20% |
| Equity | DKK 2,5B | +37% |
| Employees | 4581 | — |
Legal name
NORMAL A/S
CVR number
34883793
Legal form
Aktieselskab
NACE code
4775 · Retail sale of cosmetic and toilet articles
Founded
12. december 2012
Share capital
DKK 533.333
Employees
4581 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-07-31
Financial year
January – December
Signatory rights
Selskabet tegnes af én direktør sammen med ét bestyrelsesmedlem eller af den samlede bestyrelse.
Company purpose
Selskabets formål er at drive virksomhed med primært nonfoodvarer, samt virksomhed der står i forbindelse hermed.
Address
Godthåbsvej 41
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 1.243 | 21.618 | — | 665.031 | 483.148 | 1.256.774 | 1.889.185 | 2.313.417 | 2.961.157 | 4.454.027 | 6.744.156 | 9.192.891 | 15.171.525 |
| Staff expenses | -1.745 | -15.695 | -51.569 | -110.413 | -74.872 | -168.662 | -241.051 | -264.403 | -315.038 | -454.621 | -647.356 | -974.309 | -2.575.740 |
| EBITDA | -501 | 5.923 | 6.264 | 38.750 | 26.268 | 78.356 | 111.570 | 183.332 | 279.611 | 340.909 | 415.632 | 415.775 | 1.682.626 |
| Depreciation & amort. | 152 | -1.436 | -6.918 | -21.055 | -15.892 | -29.306 | -34.352 | -37.781 | -46.142 | -47.604 | -52.920 | -81.330 | -480.754 |
| EBIT | -654 | 4.487 | -654 | 17.694 | 10.376 | 49.050 | 77.218 | 145.551 | 233.469 | 293.305 | 362.712 | 334.445 | 1.201.872 |
| Net financials | -226 | -1.044 | -2.108 | -2.571 | -1.635 | -16.453 | -8.645 | 44.700 | 93.059 | 233.073 | 316.139 | 412.790 | 429.454 |
| Profit before tax | -884 | 3.443 | 11.668 | 15.124 | 8.741 | 32.597 | 68.573 | 190.251 | 326.528 | 526.378 | 678.851 | 747.235 | 1.158.564 |
| Tax | -218 | 843 | 2.723 | 3.326 | 1.668 | 9.243 | 17.437 | 32.459 | 51.598 | 63.140 | 81.444 | 70.543 | 261.410 |
| Net profit | -666 | 2.600 | 8.945 | 11.798 | 7.073 | 23.354 | 51.136 | 157.792 | 274.930 | 463.238 | 597.407 | 676.692 | 897.154 |
| Item | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 8.210 | 49.419 | 164.545 | 368.953 | 400.065 | 623.281 | 874.054 | 1.006.364 | 1.476.040 | 2.118.176 | 3.081.401 | 4.147.901 | 4.991.790 |
| Equity | 958 | 34.641 | 83.803 | 95.601 | 102.453 | 142.416 | 192.085 | 303.669 | 581.711 | 1.005.732 | 1.573.559 | 1.826.637 | 2.507.612 |
| Long-term debt | 670 | 0 | 0 | 0 | 0 | 2.073 | 161.683 | 160.073 | 160.073 | 2.073 | 0 | 84.506 | 70.558 |
| Short-term debt | 6.582 | 14.312 | 78.691 | 267.975 | 282.624 | 459.536 | 499.725 | 521.647 | 715.843 | 1.095.518 | 1.485.365 | 2.194.451 | 2.376.955 |
| Total debt | 7.252 | 14.312 | 78.691 | 267.975 | 282.624 | 461.609 | 661.408 | 681.720 | 875.916 | 1.097.591 | 1.485.365 | 2.278.957 | 2.447.513 |
EBITDA margin
11.1%
This company
15.8%
Market median
-30% vs market
20132025
Equity ratio
50.2%
This company
38.2%
Market median
+31% vs market
20132025
Return on equity
35.8%
This company
18.4%
Market median
+95% vs market
20132025
Net profit margin
5.9%
This company
8.1%
Market median
-27% vs market
20132025
Asset turnover
3.04×
This company
1.12×
Market median
+171% vs market
20132025
Debt / equity
0.99×
This company
0.62×
Market median
+60% vs market
20132025
- Annual report 2025Filed via CVR / Virk · Period 2024-08-01 – 2025-07-31
- Annual report 2024Filed via CVR / Virk · Period 2023-08-01 – 2024-07-31
- Annual report 2023Filed via CVR / Virk · Period 2022-08-01 – 2023-07-31
- Annual report 2022Filed via CVR / Virk · Period 2021-08-01 – 2022-07-31
- Annual report 2021Filed via CVR / Virk · Period 2020-08-01 – 2021-07-31
- Annual report 2020Filed via CVR / Virk · Period 2019-08-01 – 2020-07-31
- Annual report 2019Filed via CVR / Virk · Period 2018-08-01 – 2019-07-31
- Annual report 2018Filed via CVR / Virk · Period 2017-08-01 – 2018-07-31
- Annual report 2017Filed via CVR / Virk · Period 2017-01-01 – 2017-07-31
- Annual report 2016Filed via CVR / Virk · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via CVR / Virk · Period 2015-01-01 – 2015-12-31
- Annual report 2014Filed via CVR / Virk · Period 2014-01-01 – 2014-12-31
- Annual report 2013Filed via CVR / Virk · Period 2012-12-12 – 2013-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
JF Management | Management | 2025 | — | — |
SO Management | Management | 2016 | — | — |
JN Management | Management | 2024 | — | — |
BE Management | Management | 2013 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2024 | — | — | |
| Board of Directors | 2014 | — | — | |
| Chairman | 2024 | — | — | |
| Board of Directors | 2017 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Aktieselskabet af 1.12.2016 | Company | 100.0% | 100.0% | 2016 |
AKTIESELSKABET AF 17.9.2014 | Company | 33.3% | 33.3% | 2015 |
BOK INVEST ApS | Company | 15.0% | 15.0% | 2015 |
LEHRMANN FAMILY ApS | Company | 10.0% | 10.0% | 2015 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
LEHRMANN FAMILY ApS
NORMAL A/S Board members of NORMAL A/S also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Jakob Frølich Maarbjerg | Management | 0 companies |
| Steen Overholdt Hansen | Management | 0 companies |
| Jesper Nakskov Due | Management | 0 companies |
| Bo Evald Kristensen | Management | 0 companies |
| Jan Dal Lehrmann | Board of Directors | 0 companies |
| Lise Kaae | Board of Directors | 0 companies |
| Torben Østergaard Mouritsen | Chairman | 0 companies |
| Paul Brian McGreevy | Board of Directors | 0 companies |