| Revenue | DKK 6M | +9% |
| EBITDA | DKK 2,4M | +28% |
| Net profit | DKK 1,5M | +32% |
| Total assets | DKK 4M | -6% |
| Equity | DKK 2,8M | +112% |
| Employees | 8 | — |
| Item | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 4.694 | 4.529 | 4.702 | 4.530 | 4.219 | 4.633 | 5.153 | 5.420 | 5.903 | 5.614 | 5.077 | 5.540 | 6.042 |
| Staff expenses | -3.477 | -3.598 | -3.328 | -3.428 | -3.120 | -3.425 | -3.611 | -3.594 | -3.514 | -3.318 | -3.391 | -3.692 | -3.682 |
| EBITDA | 1.217 | 931 | 1.374 | 1.102 | 1.100 | 1.208 | 1.542 | 1.826 | 2.390 | 2.296 | 1.686 | 1.848 | 2.359 |
| Depreciation & amort. | -335 | -335 | -390 | -367 | -377 | -342 | -362 | -98 | -96 | -79 | -49 | -308 | -381 |
| EBIT | 883 | 595 | 984 | 734 | 722 | 865 | 1.181 | 1.728 | 2.294 | 2.217 | 1.637 | 1.541 | 1.978 |
| Net financials | -17 | 0 | 0 | -0 | -5 | 4 | 7 | -13 | -36 | 10 | 6 | -87 | -70 |
| Profit before tax | 865 | 596 | 984 | 734 | 717 | 870 | 1.188 | 1.715 | 2.258 | 2.227 | 1.643 | 1.453 | 1.908 |
| Tax | 174 | 110 | 239 | 163 | 159 | 192 | 264 | 380 | 500 | 500 | 371 | 327 | 426 |
| Net profit | 691 | 486 | 745 | 571 | 558 | 678 | 924 | 1.335 | 1.758 | 1.727 | 1.271 | 1.126 | 1.482 |
| Item | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 3.725 | 4.662 | 4.840 | 5.015 | 5.069 | 5.249 | 3.696 | 4.962 | 4.438 | 3.552 | 3.007 | 4.206 | 3.966 |
| Equity | 2.400 | 3.157 | 3.402 | 3.473 | 3.531 | 3.709 | 2.133 | 2.468 | 2.227 | 1.954 | 1.475 | 1.326 | 2.808 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 | 90 | 254 | 0 | 0 | 0 | 1.125 | 0 |
| Short-term debt | 818 | 1.183 | 1.182 | 1.351 | 1.416 | 1.481 | 1.472 | 2.240 | 2.212 | 1.598 | 1.531 | 1.739 | 1.136 |
| Total debt | 818 | 1.183 | 1.182 | 1.351 | 1.416 | 1.481 | 1.562 | 2.494 | 2.212 | 1.598 | 1.531 | 2.864 | 1.136 |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
GJ Founder | Founder | 2013 | — | — |
MD Management | Management | 2026 | — | — |
RS Management | Management | 2024 | — | — |
MA Chief Executive Officer | Chief Executive Officer | 2026 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Chairman | 2024 | — | — | |
| Chairman | 2026 | — | — | |
| Board of Directors | 2026 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Iconic Holdco ApS | Company | 100.0% | 100.0% | 2026 |
MC AXEL HOLDING ApS | Company | 20.0% | 20.0% | 2024 |
RIKKE SASS HOLDING ApS | Company | 33.3% | 33.3% | 2024 |
GITTE SASS HOLDING ApS | Company | 50.0% | 50.0% | 2013 |
RASMUS SASS HOLDING ApS | Company | 33.3% | 33.3% | 2024 |
| Person | Role here | Other companies |
|---|---|---|
| Gitte Jane Sass-Nielsen | Founder | 0 companies |
| Michelle Dalum | Management | 0 companies |
| Rikke Sass-Nielsen | Management | 0 companies |
| Morten Axel | Chief Executive Officer | 0 companies |
| Rasmus Laurentius Nordstrand Sass-Nielsen | Chairman | 0 companies |
| Niels Rensen Onkenhout | Chairman | 0 companies |
| Willem Eduard du Pon | Board of Directors | 0 companies |