What is the CVR number of PURE SHOP ApS?

PURE SHOP ApS is registered with CVR / Virk under CVR 36067926.

What is the revenue of PURE SHOP ApS?

PURE SHOP ApS reported revenue of DKK -34K in 2025.

How many employees does PURE SHOP ApS have?

PURE SHOP ApS employs 1 people as of the latest annual report.

Who is the CEO of PURE SHOP ApS?

Linda Pop Pedersen is Chief Executive Officer of PURE SHOP ApS, in role since 2014.

Where is PURE SHOP ApS headquartered?

PURE SHOP ApS's registered address is Rungsted Strandvej 102.

PURE SHOP ApS

APSActive

CVR 36067926Rungsted Strandvej 102Business and other management consultancy activities · NACE 7020Est. 20141 employees

Revenue 2025

DKK -34K

+6% vs 2024

EBITDA margin

100.0%

-6% vs 2024

Equity ratio

96.4%

Financial strength

Net profit 2025

DKK -20K

-106% vs 2024

EBITDA — year on yearDKK millions

Key figuresAnnual report 2025

Revenue	DKK -34K	+6%
EBITDA	DKK -34K	-6%
Net profit	DKK -20K	-106%
Total assets	DKK 413K	-5%
Equity	DKK 398K	-5%
Employees	1	—

Item	2021	2022	2023	2024	2025
Revenue	-241	-44	-38	-33	-34
Staff expenses	-210	-79	-0	-0	-0
EBITDA	-452	-123	-38	-33	-34
Depreciation & amort.	-0	-0	-0	-0	-0
EBIT	-452	-123	-38	-33	-34
Net financials	-2	-2	-1	0	15
Profit before tax	-453	-125	-39	-33	-20
Tax	542	-0	-0	-366	-0
Net profit	-995	-125	-39	334	-20

Item	2021	2022	2023	2024	2025
Total assets	307	138	99	433	413
Equity	249	124	85	418	398
Long-term debt	0	0	0	0	0
Short-term debt	58	14	14	15	15
Total debt	58	14	14	15	15

Name	Role	Member since
Current (1)
LP Linda Pop Pedersen Chief Executive Officer	Chief Executive Officer	2014

Shareholder	Type	Ownership	Votes	Since
PURE HEALTH PRODUCTS ApS	Company	100%	100%	2014

Person	Role here	Other companies
Linda Pop Pedersen	Chief Executive Officer	0 companies