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APSActiveCVR 36429585Lundhøjvej 30Wholesale of perfume and cosmetics · NACE 4645Est. 20149 employeeswww.pureandcare.dk
Revenue 2025
DKK 12,6M
-18% vs 2024
EBITDA margin
56.5%
-31% vs 2024
Equity ratio
55.1%
Financial strength
Net profit 2025
DKK 2,9M
-56% vs 2024
| Revenue | DKK 12,6M | -18% |
| EBITDA | DKK 7,1M | -31% |
| Net profit | DKK 2,9M | -56% |
| Total assets | DKK 54,2M | -25% |
| Equity | DKK 29,9M | +7% |
| Employees | 9 | — |
Legal name
Pure and Care ApS
CVR number
36429585
Legal form
Anpartsselskab
NACE code
4645 · Wholesale of perfume and cosmetics
Founded
3. november 2014
Share capital
DKK 50.000
Employees
9 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af én direktør.
Company purpose
Selskabets formål er at udvikle, producere, importere og sælge hudplejeprodukter samt andre
lignende aktiviteter/produkter, der efter ledelsens opfattelse er i naturlig forbindelse
hermed. Selskabet bruger forskellige salgskanaler, herunder e-commerce, og arbejder med
afsætning både til b2b og b2c.
Address
Lundhøjvej 30
Phone
+4530294030
Email
info@pureandcare.dk
Website
www.pureandcare.dk
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 5.881 | 7.461 | 20.376 | 15.247 | 12.553 |
| Staff expenses | -1.988 | -2.309 | -3.201 | -4.899 | -5.460 |
| EBITDA | 3.894 | 5.152 | 17.174 | 10.347 | 7.093 |
| Depreciation & amort. | -0 | -0 | -0 | -29 | -47 |
| EBIT | 3.894 | 5.152 | 17.174 | 10.318 | 7.046 |
| Net financials | -67 | -789 | -1.812 | -1.895 | -3.305 |
| Profit before tax | 3.827 | 4.363 | 15.363 | 8.423 | 3.742 |
| Tax | 848 | 981 | 3.391 | 1.917 | 854 |
| Net profit | 2.979 | 3.383 | 11.972 | 6.506 | 2.888 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 23.213 | 20.458 | 58.552 | 72.049 | 54.245 |
| Equity | 6.554 | 9.817 | 21.639 | 27.995 | 29.883 |
| Long-term debt | 3.000 | 6.000 | 5.468 | 4.486 | 2.782 |
| Short-term debt | 16.659 | 4.641 | 31.446 | 39.569 | 21.580 |
| Total debt | 16.659 | 10.641 | 36.914 | 44.054 | 24.362 |
EBITDA margin
56.5%
This company
15.8%
Market median
+258% vs market
20212025
Equity ratio
55.1%
This company
38.2%
Market median
+44% vs market
20212025
Return on equity
9.7%
This company
18.4%
Market median
-47% vs market
20212025
Net profit margin
23.0%
This company
8.1%
Market median
+184% vs market
20212025
Asset turnover
0.23×
This company
1.12×
Market median
-79% vs market
20212025
Debt / equity
0.82×
This company
0.62×
Market median
+32% vs market
20212025
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
VD Management | Management | 2014 |
| Name | Role | Member since |
|---|---|---|
| Former (2) | ||
| Board of Directors | 2024 – 2025 | |
| Chairman | 2024 – 2025 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 2018 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Dynesen Holding ApS
Pure and Care ApS Board members of Pure and Care ApS also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Vivian Dynesen | Management | 0 companies |
| Bjarne Rasmussen | Board of Directors | 0 companies |
| Carl Erik Skovgaard | Chairman | 0 companies |