Riskpilot← Back to searchSign inGet full accessHappyHello A/S
A/SActiveCVR 37282634Norvangen 3DRetail sale of clothing · NACE 4771Est. 20151 employeeswww.happyhello.dk
Revenue 2024
DKK 1,2M
+61% vs 2023
EBITDA margin
-30.8%
+53% vs 2023
Equity ratio
-111.4%
Financial strength
Net profit 2024
DKK -447K
+52% vs 2023
| Revenue | DKK 1,2M | +61% |
| EBITDA | DKK -377K | +53% |
| Net profit | DKK -447K | +52% |
| Total assets | DKK 2M | -8% |
| Equity | DKK -2,2M | -26% |
| Employees | 1 | — |
Legal name
HappyHello A/S
CVR number
37282634
Legal form
Aktieselskab
NACE code
4771 · Retail sale of clothing
Founded
27. november 2015
Share capital
DKK 626.250
Employees
1 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af direktionen.
Company purpose
Selskabets formål er, direkte eller via besiddelse af kapitalandele i andre selskaber, at drive virksomhed ved salg og distribution af udstyr til mor, barn og baby samt anden virksomhed, der efter det centra-le ledelsesorgans skøn er forbundet hermed.
Address
Norvangen 3D
Website
www.happyhello.dk
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | -287 | 198 | -79 | -1.039 | 860 | 133 | 1.221 | 759 | 1.222 |
| Staff expenses | -4 | -78 | -135 | -686 | -940 | -925 | -925 | -1.553 | -1.599 |
| EBITDA | -291 | 120 | -214 | -1.725 | -80 | -792 | 296 | -794 | -377 |
| Depreciation & amort. | -0 | -51 | -94 | -94 | -79 | -97 | -111 | -68 | -75 |
| EBIT | -291 | 69 | -308 | -1.818 | -159 | -889 | 185 | -863 | -452 |
| Net financials | -1 | -2 | 4 | -15 | -1 | -76 | -54 | -81 | -29 |
| Profit before tax | -292 | 67 | -304 | -1.834 | -160 | -964 | 131 | -944 | -480 |
| Tax | -0 | 22 | 27 | 19 | -7 | -4 | -9 | -15 | -33 |
| Net profit | -292 | 45 | -331 | -1.852 | -153 | -960 | 140 | -929 | -447 |
| Item | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|
| Total assets | 555 | 738 | 801 | 1.653 | 1.978 | 2.057 | 2.509 | 2.123 | 1.956 |
| Equity | 208 | 353 | 22 | 169 | 16 | -944 | -804 | -1.733 | -2.180 |
| Long-term debt | 100 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 247 | 363 | 730 | 1.416 | 1.901 | 2.944 | 3.265 | 3.822 | 4.137 |
| Total debt | 347 | 363 | 730 | 1.416 | 1.901 | 2.944 | 3.265 | 3.822 | 4.137 |
EBITDA margin
-30.8%
This company
15.8%
Market median
-295% vs market
20162024
Equity ratio
-111.4%
This company
38.2%
Market median
-392% vs market
20162024
Return on equity
-44742200.0%
This company
18.4%
Market median
-243164230% vs market
20162024
Net profit margin
-36.6%
This company
8.1%
Market median
-552% vs market
20162024
Asset turnover
0.62×
This company
1.12×
Market median
-45% vs market
20162024
Debt / equity
1.90×
This company
0.62×
Market median
-206% vs market
20162024
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via CVR / Virk · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via CVR / Virk · Period 2015-11-27 – 2016-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
JK Chief Executive Officer | Chief Executive Officer | 2015 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Chairman | 2015 | — | — | |
| Board of Directors | 2020 | — | — | |
| Board of Directors | 2015 | — | — | |
| Board of Directors | 2015 | — | — | |
| Board of Directors | 2019 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Christopher Roelann Holding ApS | Company | 33.3% | 33.3% | 2020 |
Jonas Krogslund Holding ApS | Company | 33.3% | 33.3% | 2015 |
Holdingselskabet af 13. november 2015 ApS | Company | 20.0% | 20.0% | 2019 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Jonas Krogslund Holding ApS
HappyHello A/S Board members of HappyHello A/S also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Jonas Krogslund Jensen | Chief Executive Officer | 0 companies |
| Maria Krogslund Stendal | Chairman | 0 companies |
| Christopher André Roelann | Board of Directors | 0 companies |
| Michael Roscoe Pedersen | Board of Directors | 0 companies |
| Magnus Borgen Kjøller | Board of Directors | 0 companies |
| Christian Bjerre Kusk | Board of Directors | 0 companies |