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APSActiveCVR 37853909Sjællandsgade 40Rental and leasing of other personal and household goods · NACE 7722Est. 201617 employeeshttps://myselfie.dk/
Revenue 2024
DKK 5,9M
+15% vs 2023
EBITDA margin
38.4%
+40% vs 2023
Equity ratio
33.1%
Financial strength
Net profit 2024
DKK 246K
+170% vs 2023
| Revenue | DKK 5,9M | +15% |
| EBITDA | DKK 2,3M | +40% |
| Net profit | DKK 246K | +170% |
| Total assets | DKK 5,1M | +4% |
| Equity | DKK 1,7M | +17% |
| Employees | 17 | — |
Legal name
myselfie ApS
CVR number
37853909
Legal form
Anpartsselskab
NACE code
7722 · Rental and leasing of other personal and household goods
Founded
22. juni 2016
Share capital
DKK 106.115
Employees
17 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2024-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af alle direktørerne i forening eller af alle bestyrelsesmedlemmer i forening.
Company purpose
Virksomhedens formål er udlejning af kameraløsninger, reklame- og markedsføringsvirksomhed, samt hermed beslægtet virksomhed.
Address
Sjællandsgade 40
Phone
+4571969897
Email
info@myselfie.dk
Website
https://myselfie.dk/
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 39 | 832 | 1.632 | 4.694 | 4.074 | 5.739 | 7.876 | 5.124 | 5.884 |
| Staff expenses | -13 | -257 | -877 | -2.600 | -3.241 | -3.023 | -5.452 | -3.507 | -3.624 |
| EBITDA | 26 | 576 | 755 | 2.093 | 834 | 2.716 | 2.424 | 1.617 | 2.260 |
| Depreciation & amort. | -20 | -120 | -462 | -1.642 | -2.171 | -2.174 | -2.188 | -1.869 | -1.855 |
| EBIT | 6 | 456 | 292 | 451 | -1.337 | 542 | 236 | -252 | 405 |
| Net financials | -30 | -2 | -46 | -58 | -93 | -100 | -138 | -149 | -81 |
| Profit before tax | -25 | 453 | 246 | 393 | -1.430 | 442 | 98 | -401 | 324 |
| Tax | -5 | 101 | 59 | 104 | -293 | 14 | -68 | -47 | 78 |
| Net profit | -19 | 352 | 187 | 289 | -1.136 | 428 | 166 | -354 | 246 |
| Item | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|
| Total assets | 194 | 558 | 1.955 | 5.068 | 4.732 | 7.130 | 5.537 | 4.894 | 5.082 |
| Equity | -19 | 333 | 519 | 1.968 | 831 | 1.626 | 1.792 | 1.438 | 1.684 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 1.096 | 1.151 | 504 | 0 |
| Short-term debt | 214 | 220 | 1.435 | 3.101 | 3.664 | 4.408 | 2.593 | 2.952 | 3.398 |
| Total debt | 214 | 220 | 1.435 | 3.101 | 3.664 | 5.504 | 3.744 | 3.456 | 3.398 |
EBITDA margin
38.4%
This company
15.8%
Market median
+143% vs market
20162024
Equity ratio
33.1%
This company
38.2%
Market median
+13% vs market
20162024
Return on equity
14.6%
This company
18.4%
Market median
+21% vs market
20162024
Net profit margin
4.2%
This company
8.1%
Market median
-48% vs market
20162024
Asset turnover
1.16×
This company
1.12×
Market median
+4% vs market
20162024
Debt / equity
2.02×
This company
0.62×
Market median
-226% vs market
20162024
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via CVR / Virk · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via CVR / Virk · Period 2016-06-22 – 2016-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
AJ Management | Management | 2025 | — | — |
TP Management | Management | 2016 | — | — |
RP Chief Executive Officer | Chief Executive Officer | 2025 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Chairman | 2024 | — | — | |
| Chairman | 2021 | — | — | |
| Board of Directors | 2019 | — | — | |
| Chairman | 2019 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Thomas Peder Bennedsen Holding ApS | Company | 33.3% | 33.3% | 2016 |
Peter Lynggaard Holding ApS | Company | 20.0% | 20.0% | 2016 |
12:34 Holding ApS | Company | 10.0% | 10.0% | 2023 |
RSD Invest ApS | Company | 5.0% | 5.0% | 2023 |
MOUNT BALDY A/S | Company | 5.0% | 5.0% | 2019 |
Peder Bennedsen Holding ApS | Company | 5.0% | 5.0% | 2019 |
LoveMondays ApS | Company | 5.0% | 5.0% | 2019 |
Guerilla Capital ApS | Company | 5.0% | 5.0% | 2019 |
Nordic Eye K/S | Company | 5.0% | 5.0% | 2020 |
LEHRMANN FAMILY ApS | Company | 5.0% | 5.0% | 2019 |
Bellmont Invest ApS | Company | 5.0% | 5.0% | 2019 |
FREEWAY HOLDING ApS | Company | 5.0% | 5.0% | 2019 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
THORNICO HOLDING A/S
myselfie ApS Board members of myselfie ApS also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Axel Jonathan Olsson | Management | 0 companies |
| Thomas Peder Bennedsen | Management | 0 companies |
| Robert Per Sundholm Dørfler | Chief Executive Officer | 0 companies |
| Lena Boel Graversen | Chairman | 0 companies |
| Leif Nørgaard | Chairman | 0 companies |
| Peter Lynggaard Petersen | Board of Directors | 0 companies |
| Jesper Buch | Chairman | 0 companies |