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What Brand IVS
IVS
Bankrupt
Advertising protection
CVR 37911399
Maglebjergvej 4, 2800
Kongens Lyngby
Retail sale of motor vehicle parts and accessories
·
NACE 4782
Est. 2016 · 9 years old
— employees
Monitor
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Denmark
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Companies
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Retail sale of motor vehicle parts and accessories
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What Brand IVS
Overview
Financials
People & ownership
Related companies
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People & ownership
Management
Actively employed in the business
Name
Role
Member since
Former (3)
K
Kim
Founder
Founder
2016 – 2022
ID
Isabella Dyrstad
Chief Executive Officer
Chief Executive Officer
2016 – 2020
CB
Christian Bendik Elmer
Unofficial title
Unofficial title
2021 – 2021
Board of directors
Non-executive oversight
Name
Role
Member since
Former (1)
ID
Isabella Dyrstad
Chairman
Chairman
2016 – 2020
Shareholders
As of last annual report
Kim Grucci-Petersen — 33.33–49.99%
PerfectMax HK Ltd — 10–14.99%
New Age ApS — 50–66.65%
93–100%
Shareholder
Type
Ownership
Votes
Since
Kim Grucci-Petersen
Individual
33.33–49.99%
33.33–49.99%
2016
PerfectMax HK Ltd
Company
10–14.99%
10–14.99%
2016
New Age ApS
Company
50–66.65%
50–66.65%
2016
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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More on What Brand IVS
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Headline figures, risk assessment and company summary
Financials & key figures →
Revenue, EBITDA, balance sheet and 5-year trend
Related companies →
Corporate hierarchy, parent and subsidiary network
