| Revenue | DKK 1,9M | +18% |
| EBITDA | DKK 167K | -22% |
| Net profit | DKK 1K | -99% |
| Total assets | DKK 1,4M | +3% |
| Equity | DKK -884K | +0% |
| Employees | 3 | — |
| Item | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Revenue | 367 | 1.485 | 1.398 | 1.177 | 1.036 | 1.597 | 1.880 |
| Staff expenses | -1.032 | -1.260 | -1.241 | -1.134 | -1.157 | -1.404 | -1.713 |
| EBITDA | -664 | 225 | 157 | -0 | -190 | 215 | 167 |
| Depreciation & amort. | 102 | -102 | -131 | -114 | -104 | -51 | -3 |
| EBIT | -766 | 123 | 26 | -114 | -294 | 164 | 164 |
| Net financials | -87 | -69 | -72 | -79 | -53 | -6 | -162 |
| Profit before tax | -853 | 54 | -46 | -193 | -347 | 158 | 2 |
| Tax | -179 | 12 | -7 | -41 | -116 | 38 | 0 |
| Net profit | -674 | 42 | -39 | -153 | -231 | 119 | 1 |
| Item | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Total assets | 1.348 | 1.746 | 1.622 | 1.340 | 1.400 | 1.342 | 1.377 |
| Equity | -624 | -582 | -621 | -773 | -1.005 | -885 | -884 |
| Long-term debt | 734 | 784 | 553 | 0 | 0 | 0 | 0 |
| Short-term debt | 1.186 | 1.451 | 1.686 | 2.111 | 2.404 | 2.227 | 2.252 |
| Total debt | 1.920 | 2.235 | 2.239 | 2.111 | 2.404 | 2.227 | 2.252 |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
MD Management | Management | 2026 | — | — |
MA Chief Executive Officer | Chief Executive Officer | 2026 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Chairman | 2019 | — | — | |
| Board of Directors | 2019 | — | — | |
| Chairman | 2026 | — | — | |
| Board of Directors | 2026 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Iconic Holdco ApS | Company | 100.0% | 100.0% | 2026 |
La La Holding ApS | Company | 25.0% | 25.0% | 2019 |
| Person | Role here | Other companies |
|---|---|---|
| Michelle Dalum | Management | 0 companies |
| Morten Axel | Chief Executive Officer | 0 companies |
| Charlotte Palm Axel | Chairman | 0 companies |
| Mikkel Langholm Larsen | Board of Directors | 0 companies |
| Niels Rensen Onkenhout | Chairman | 0 companies |
| Willem Eduard du Pon | Board of Directors | 0 companies |