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APSActiveCVR 40311181Skovstien 26Retail sale of electrical household appliances · NACE 4754Est. 20198 employeeswhiteon.dk
Revenue 2025
DKK 2,4M
+32% vs 2024
EBITDA margin
3.7%
+16% vs 2024
Equity ratio
31.7%
Financial strength
Net profit 2025
DKK 224K
+357% vs 2024
| Revenue | DKK 2,4M | +32% |
| EBITDA | DKK 88K | +16% |
| Net profit | DKK 224K | +357% |
| Total assets | DKK 1,4M | +49% |
| Equity | DKK 435K | +106% |
| Employees | 8 | — |
Legal name
WhiteOn ApS
CVR number
40311181
Legal form
Anpartsselskab
NACE code
4754 · Retail sale of electrical household appliances
Founded
27. februar 2019
Share capital
DKK 888.889
Employees
8 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af 2 direktører i forening, af 1 bestyrelsesmedlem i forening med 1 direktør, eller af
den samlede bestyrelse i forening.
Company purpose
Virksomhedens formål er at levere hvidevarer på abonnement.
Address
Skovstien 26
Email
mail@whiteon.dk
Website
whiteon.dk
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Revenue | -173 | -142 | 716 | 620 | 1.436 | 1.791 | 2.368 |
| Staff expenses | -0 | -0 | -257 | -1.154 | -1.341 | -1.715 | -2.280 |
| EBITDA | -173 | -142 | 459 | -534 | 95 | 76 | 88 |
| Depreciation & amort. | -23 | -303 | -749 | -0 | -0 | -0 | -0 |
| EBIT | -196 | -444 | -290 | -534 | 95 | 76 | 88 |
| Net financials | -9 | -149 | -244 | -28 | -27 | -27 | -30 |
| Profit before tax | -205 | -594 | -533 | -562 | 68 | 49 | 58 |
| Tax | -23 | -0 | -0 | -166 | -0 | -0 | -166 |
| Net profit | -182 | -594 | -533 | -397 | 68 | 49 | 224 |
| Item | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Total assets | 838 | 3.313 | 4.237 | 3.937 | 837 | 920 | 1.371 |
| Equity | -82 | 24 | 491 | 94 | 162 | 211 | 435 |
| Long-term debt | 0 | 2.000 | 336 | 255 | 150 | 44 | 0 |
| Short-term debt | 920 | 1.288 | 3.411 | 3.587 | 526 | 665 | 937 |
| Total debt | 920 | 3.288 | 3.746 | 3.843 | 675 | 709 | 937 |
EBITDA margin
3.7%
This company
15.8%
Market median
-77% vs market
20192025
Equity ratio
31.7%
This company
38.2%
Market median
+17% vs market
20192025
Return on equity
51.5%
This company
18.4%
Market median
+180% vs market
20192025
Net profit margin
9.5%
This company
8.1%
Market median
+17% vs market
20192025
Asset turnover
1.73×
This company
1.12×
Market median
+54% vs market
20192025
Debt / equity
2.15×
This company
0.62×
Market median
-247% vs market
20192025
- Annual report 2025Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via CVR / Virk · Period 2019-03-01 – 2019-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
PB Management | Management | 2019 | — | — |
RS Management | Management | 2019 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Chairman | 2021 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
BREDAHL 3 ApS | Company | 33.3% | 33.3% | 2019 |
RasmusK ApS | Company | 33.3% | 33.3% | 2019 |
WaldSee Holding ApS | Company | 10.0% | 10.0% | 2021 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
WaldSee Holding ApS
WhiteOn ApS Board members of WhiteOn ApS also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Philip Bredahl | Management | 0 companies |
| Rasmus Søren Korsgaard | Management | 0 companies |
| Carl Erik Skovgaard | Chairman | 0 companies |