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Willingness To Pay ApS
APS
Active
CVR 40315462
Store Kongensgade 68, st. tv
Office administrative and support activities · NACE 8210
Est. 2019
6 employees
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Full Risika report
Overview
Financials
People & ownership
Related companies
Revenue 2025
DKK 5,3M
+72% vs 2024
EBITDA margin
58.1%
+79% vs 2024
Equity ratio
37.6%
Financial strength
Net profit 2025
DKK 2,5M
+76% vs 2024
EBITDA — year on year
DKK millions
0M
1M
3M
4M
5M
0M
2020
0M
0%
2021
2M
+200%
2022
4M
+100%
2023
2M
-50%
2024
3M
+50%
2025
Key figures
Annual report 2025
Revenue
DKK 5,3M
+72%
EBITDA
DKK 3,1M
+79%
Net profit
DKK 2,5M
+76%
Total assets
DKK 12,9M
+125%
Equity
DKK 4,9M
+104%
Employees
6
—
Company information
Legal name
Willingness To Pay ApS
CVR number
40315462
Legal form
Anpartsselskab
NACE code
8210 · Office administrative and support activities
Founded
1. marts 2019
Share capital
DKK 40.000
Employees
6 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-06-30
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør alene
Company purpose
Selskabets formål er at drive virksomhed med handel og service samt hermed beslægtet virksomhed
Contact
Address
Store Kongensgade 68, st. tv
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
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Companies in Office administrative and support activities
Companies in København
All Denmark companies
Revenue
DKK millions
0M
1M
3M
4M
6M
2M
2020
2M
2021
4M
2022
5M
2023
3M
2024
5M
2025
EBITDA
DKK millions
0M
1M
2M
3M
5M
0M
2020
0M
2021
2M
2022
4M
2023
2M
2024
3M
2025
Income statement
DKK thousands
Item
2020
2021
2022
2023
2024
2025
Revenue
1.780
1.645
4.111
5.269
3.080
5.287
Staff expenses
-1.511
-1.797
-2.349
-1.258
-1.342
-2.215
EBITDA
268
-152
1.762
3.943
1.715
3.073
Depreciation & amort.
-0
-0
-0
-0
-0
-35
EBIT
268
-152
1.762
3.943
1.715
3.038
Net financials
0
-3
-9
-32
118
159
Profit before tax
269
-155
1.753
3.911
1.833
3.197
Tax
62
-27
395
870
420
708
Net profit
206
-128
1.358
3.041
1.413
2.489
Balance sheet
DKK thousands
Item
2020
2021
2022
2023
2024
2025
Total assets
297
655
2.862
3.930
5.742
12.945
Equity
1
-127
1.231
2.972
2.385
4.874
Long-term debt
0
0
0
903
0
0
Short-term debt
296
783
1.631
54
3.353
8.063
Total debt
296
783
1.631
958
3.353
8.063
Financial ratios
5-year trend
EBITDA margin
58.1%
This company
15.8%
Market median
+268% vs market
2020
2025
Equity ratio
37.6%
This company
38.2%
Market median
+2% vs market
2020
2025
Return on equity
51.1%
This company
18.4%
Market median
+178% vs market
2020
2025
Net profit margin
47.1%
This company
8.1%
Market median
+481% vs market
2020
2025
Asset turnover
0.41×
This company
1.12×
Market median
-63% vs market
2020
2025
Debt / equity
1.66×
This company
0.62×
Market median
-168% vs market
2020
2025
Annual reports & filings
Annual report 2025
Filed via CVR / Virk · Period 2024-07-01 – 2025-06-30
View
PDF
Annual report 2024
Filed via CVR / Virk · Period 2023-07-01 – 2024-06-30
View
PDF
Annual report 2023
Filed via CVR / Virk · Period 2022-07-01 – 2023-06-30
View
PDF
Annual report 2022
Filed via CVR / Virk · Period 2021-07-01 – 2022-06-30
View
PDF
Annual report 2021
Filed via CVR / Virk · Period 2020-07-01 – 2021-06-30
View
PDF
Annual report 2020
Filed via CVR / Virk · Period 2019-03-01 – 2020-06-30
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Age
Other directorships
UL
Ulrik Lehrskov-Schmidt
Management
Management
2019
—
—
JH
Johnny Hast Hansen
Management
Management
2019
—
—
CW
Christopher William Truce
Management
Management
2025
—
—
Board of directors
Non-executive oversight
No data on file.
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
Adamos ApS
Company
90.0%
90.0%
2025
FABSNAP ApS
Company
10.0%
10.0%
2025
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
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Company hierarchy
FABSNAP ApS
Willingness To Pay ApS
(this company)
Board network connections
Board members of Willingness To Pay ApS also hold positions in
0
other companies.
Person
Role here
Other companies
Ulrik Lehrskov-Schmidt
Management
0 companies
Johnny Hast Hansen
Management
0 companies
Christopher William Truce
Management
0 companies