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Defining Brands co. ApS
APS
Active
CVR 42336092
Sankt Peders Stræde 19A
Activities of advertising agencies · NACE 7311
Est. 2021
4 employees
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Full Risika report
Overview
Financials
People & ownership
Related companies
Revenue 2025
DKK 1,3M
+9% vs 2024
EBITDA margin
4.1%
-13% vs 2024
Equity ratio
10.6%
Financial strength
Net profit 2025
DKK 19K
-34% vs 2024
EBITDA — year on year
DKK millions
0M
0M
1M
1M
1M
0M
2022
0M
0%
2023
0M
0%
2024
0M
0%
2025
Key figures
Annual report 2025
Revenue
DKK 1,3M
+9%
EBITDA
DKK 52K
-13%
Net profit
DKK 19K
-34%
Total assets
DKK 316K
-33%
Equity
DKK 33K
+126%
Employees
4
—
Company information
Legal name
Defining Brands co. ApS
CVR number
42336092
Legal form
Anpartsselskab
NACE code
7311 · Activities of advertising agencies
Founded
23. april 2021
Share capital
DKK 40.000
Employees
4 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-06-30
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør.
Company purpose
Selskabets formål er at drive virksomhed med strategi og branding samt hermed beslægtet virksomhed.
Contact
Address
Sankt Peders Stræde 19A
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
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Companies in Activities of advertising agencies
Companies in København
All Denmark companies
Revenue
DKK millions
0M
0M
1M
1M
1M
1M
2022
1M
2023
1M
2024
1M
2025
EBITDA
DKK millions
0M
0M
1M
1M
1M
0M
2022
0M
2023
0M
2024
0M
2025
Income statement
DKK thousands
Item
2022
2023
2024
2025
Revenue
811
933
1.173
1.277
Staff expenses
-750
-1.052
-1.113
-1.224
EBITDA
61
-119
60
52
Depreciation & amort.
-0
-0
-15
-15
EBIT
61
-119
45
37
Net financials
-2
-3
-8
-11
Profit before tax
59
-123
37
26
Tax
16
-26
9
8
Net profit
43
-97
28
19
Balance sheet
DKK thousands
Item
2022
2023
2024
2025
Total assets
277
353
475
316
Equity
83
-14
15
33
Long-term debt
0
0
0
0
Short-term debt
194
366
460
283
Total debt
194
366
460
283
Financial ratios
5-year trend
EBITDA margin
4.1%
This company
15.8%
Market median
-74% vs market
2022
2025
Equity ratio
10.6%
This company
38.2%
Market median
-72% vs market
2022
2025
Return on equity
55.7%
This company
18.4%
Market median
+203% vs market
2022
2025
Net profit margin
1.5%
This company
8.1%
Market median
-81% vs market
2022
2025
Asset turnover
4.03×
This company
1.12×
Market median
+260% vs market
2022
2025
Debt / equity
8.47×
This company
0.62×
Market median
-1266% vs market
2022
2025
Annual reports & filings
Annual report 2025
Filed via CVR / Virk · Period 2024-07-01 – 2025-06-30
View
PDF
Annual report 2024
Filed via CVR / Virk · Period 2023-07-01 – 2024-06-30
View
PDF
Annual report 2023
Filed via CVR / Virk · Period 2022-07-01 – 2023-06-30
View
PDF
Annual report 2022
Filed via CVR / Virk · Period 2021-04-23 – 2022-06-30
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Age
Other directorships
MT
Mads Trondhjem Haakansson
Management
Management
2021
—
—
Board of directors
Non-executive oversight
No data on file.
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
Haakansson holding ApS
Company
100.0%
100.0%
2024
The Mine Group ApS
Company
33.3%
33.3%
2026
Mathias de Melo Lundegaard
Individual
50.0%
50.0%
2024
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
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Company hierarchy
Haakansson holding ApS
Defining Brands co. ApS
(this company)
Board network connections
Board members of Defining Brands co. ApS also hold positions in
0
other companies.
Person
Role here
Other companies
Mads Trondhjem Haakansson
Management
0 companies