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POUR IT UP HOLDING ApS
APS
Dissolved
CVR 42665436
Nørrebrogade 72
Activities of holding companies · NACE 6421
Est. 2021
— employees
Watchlist
Share
Overview
Financials
People & ownership
Related companies
Revenue 2024
DKK 88K
EBITDA margin
100.0%
+1002% vs 2023
Equity ratio
-97.3%
Financial strength
Net profit 2024
DKK -1,3M
-12215% vs 2023
EBITDA — year on year
DKK millions
0M
-0M
-1M
-1M
-1M
0M
2022
0M
0%
2023
0M
0%
2024
Key figures
Annual report 2024
Revenue
DKK 88K
—
EBITDA
DKK 88K
+1002%
Net profit
DKK -1,3M
-12215%
Total assets
DKK 1,6M
+6%
Equity
DKK -1,6M
-705%
Employees
—
—
Company information
Legal name
POUR IT UP HOLDING ApS
CVR number
42665436
Legal form
Anpartsselskab
NACE code
6421 · Activities of holding companies
Founded
7. september 2021
Share capital
DKK 42.000
Employees
—
VAT registered
No
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Virksomheden tegnes af direktøren
Contact
Address
Nørrebrogade 72
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Companies in Activities of holding companies
Companies in København
All Denmark companies
Revenue
DKK millions
0M
0M
1M
1M
1M
0M
2022
0M
2023
0M
2024
EBITDA
DKK millions
0M
0M
1M
1M
1M
0M
2022
0M
2023
0M
2024
Income statement
DKK thousands
Item
2022
2023
2024
Revenue
0
0
88
Staff expenses
-0
-0
-0
EBITDA
-15
-10
88
Depreciation & amort.
-0
-0
-0
EBIT
-15
-10
88
Net financials
-160
-1
-1.354
Profit before tax
-175
-10
-1.266
Tax
-16
-0
-0
Net profit
-159
-10
-1.266
Balance sheet
DKK thousands
Item
2022
2023
2024
Total assets
2.110
1.504
1.593
Equity
-117
256
-1.550
Long-term debt
1.281
0
1.892
Short-term debt
945
1.248
1.252
Total debt
2.227
1.248
3.143
Financial ratios
5-year trend
EBITDA margin
100.0%
This company
15.8%
Market median
+533% vs market
2022
2024
Equity ratio
-97.3%
This company
38.2%
Market median
-355% vs market
2022
2024
Return on equity
-126621700.0%
This company
18.4%
Market median
-688161513% vs market
2022
2024
Net profit margin
-1438.9%
This company
8.1%
Market median
-17864% vs market
2022
2024
Asset turnover
0.06×
This company
1.12×
Market median
-95% vs market
2022
2024
Debt / equity
2.03×
This company
0.62×
Market median
-227% vs market
2022
2024
Annual reports & filings
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via CVR / Virk · Period 2021-09-07 – 2022-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Former (1)
FF
Freja Fris Frederiksen
Management
Management
2021 – 2026
Board of directors
Non-executive oversight
No data on file.
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
Diamond Gold Holding ApS
Company
25–33.32%
25–33.32%
2021
SHINE BRIGHT LIKE A DIAMOND HOLDING APS
Company
25–33.32%
25–33.32%
2021
BITCH BETTER HAVE MY MONEY HOLDING APS
Company
25–33.32%
25–33.32%
2021
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
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Company hierarchy
No registered parent or subsidiaries
Board network connections
Board members of POUR IT UP HOLDING ApS also hold positions in
0
other companies.
Person
Role here
Other companies
Freja Fris Frederiksen
Management
0 companies