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WePlayAgain A/S
A/S
Active
CVR 42974919
Birkegårdsvej 36B
Retail sale of second-hand goods · NACE 4779
Est. 2022
8 employees
weplayagain.com
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Full Risika report
Overview
Financials
People & ownership
Related companies
Revenue 2024
DKK 97K
+23% vs 2023
EBITDA margin
15.9%
+109% vs 2023
Equity ratio
19.6%
Financial strength
Net profit 2024
DKK -26K
+88% vs 2023
EBITDA — year on year
DKK millions
0M
0M
1M
1M
1M
0M
2022
0M
0%
2023
0M
0%
2024
Key figures
Annual report 2024
Revenue
DKK 97K
+23%
EBITDA
DKK 15K
+109%
Net profit
DKK -26K
+88%
Total assets
DKK 488K
+20%
Equity
DKK 95K
-21%
Employees
8
—
Company information
Legal name
WePlayAgain A/S
CVR number
42974919
Legal form
Aktieselskab
NACE code
4779 · Retail sale of second-hand goods
Founded
6. januar 2022
Share capital
DKK 481.814
Employees
8 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af to bestyrelsesmedlemmer i forening.
Company purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Contact
Address
Birkegårdsvej 36B
Email
she@weplayagain.com
Website
weplayagain.com
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Companies in Retail sale of second-hand goods
Companies in Aarhus
All Denmark companies
Revenue
DKK millions
0M
0M
1M
1M
1M
0M
2022
0M
2023
0M
2024
EBITDA
DKK millions
0M
0M
1M
1M
1M
0M
2022
0M
2023
0M
2024
Income statement
DKK thousands
Item
2022
2023
2024
Revenue
—
79
97
Staff expenses
-60
-253
-82
EBITDA
-53
-175
15
Depreciation & amort.
-0
-41
-41
EBIT
-53
-216
-26
Net financials
-9
-2
0
Profit before tax
-61
-218
-26
Tax
-0
-0
-0
Net profit
-61
-218
-26
Balance sheet
DKK thousands
Item
2022
2023
2024
Total assets
375
406
488
Equity
339
121
95
Long-term debt
0
0
0
Short-term debt
37
285
393
Total debt
37
285
393
Financial ratios
5-year trend
EBITDA margin
15.9%
This company
15.8%
Market median
+1% vs market
2022
2024
Equity ratio
19.6%
This company
38.2%
Market median
-49% vs market
2022
2024
Return on equity
-26.7%
This company
18.4%
Market median
-245% vs market
2022
2024
Net profit margin
-26.3%
This company
8.1%
Market median
-425% vs market
2022
2024
Asset turnover
0.20×
This company
1.12×
Market median
-82% vs market
2022
2024
Debt / equity
4.11×
This company
0.62×
Market median
-563% vs market
2022
2024
Annual reports & filings
Annual report 2024
Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via CVR / Virk · Period 2022-01-06 – 2022-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Age
Other directorships
KS
Kenneth Stie
Chief Executive Officer
Chief Executive Officer
2025
—
—
MB
Mikael Belstrup
Founder
Founder
2022
—
—
Board of directors
Non-executive oversight
Name
Role
Member since
Age
Other directorships
SH
Søren Heilmann
Chairman
2025
—
—
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
CLANDCAR ApS
Company
33.3%
33.3%
2026
WIT Capital ApS
Company
25.0%
25.0%
2026
Mads Flemming Pedersen
Individual
10.0%
10.0%
2026
Kjøller A/S
Company
10.0%
10.0%
2026
Mola LH Invest ApS
Company
5.0%
5.0%
2026
GOLF EXPERTEN A/S
Company
25.0%
25.0%
2024
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
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Company hierarchy
WIT Capital ApS
WePlayAgain A/S
(this company)
Board network connections
Board members of WePlayAgain A/S also hold positions in
0
other companies.
Person
Role here
Other companies
Kenneth Stie
Chief Executive Officer
0 companies
Mikael Belstrup
Founder
0 companies
Søren Heilmann
Chairman
0 companies