Riskpilot← Back to searchSign inGet full accessFRILUFTSLAND A/S
A/SActiveCVR 76470316Frederiksborggade 52Retail sale of sporting equipment · NACE 4763Est. 1984276 employees
Revenue 2024
DKK 44,7M
-1% vs 2023
EBITDA margin
3.2%
+109% vs 2023
Equity ratio
-3.3%
Financial strength
Net profit 2024
DKK -5,7M
+20% vs 2023
| Revenue | DKK 44,7M | -1% |
| EBITDA | DKK 1,5M | +109% |
| Net profit | DKK -5,7M | +20% |
| Total assets | DKK 94,9M | -15% |
| Equity | DKK -3,2M | -224% |
| Employees | 276 | — |
Legal name
FRILUFTSLAND A/S
CVR number
76470316
Legal form
Aktieselskab
NACE code
4763 · Retail sale of sporting equipment
Founded
26. september 1984
Share capital
DKK 500.000
Employees
276 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2024-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af to bestyrelsesmedlemmer i forening.
Company purpose
Selskabets formål er at drive handel og dermed beslægtet virksomhed
Address
Frederiksborggade 52
Phone
+4533145150
Email
info@friluftsland.dk
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 33.566 | 46.597 | 43.591 | 44.914 | 44.669 |
| Staff expenses | -31.369 | -36.386 | -41.582 | -44.220 | -43.218 |
| EBITDA | 2.197 | 10.211 | 2.009 | 694 | 1.452 |
| Depreciation & amort. | -4.086 | -4.027 | -5.341 | -5.217 | -3.605 |
| EBIT | -1.890 | 6.184 | -3.331 | -4.523 | -2.153 |
| Net financials | -754 | -869 | -1.444 | -4.344 | -4.872 |
| Profit before tax | -2.644 | 5.314 | -4.776 | -8.867 | -7.025 |
| Tax | -580 | 1.185 | -976 | -1.695 | -1.314 |
| Net profit | -2.064 | 4.129 | -3.800 | -7.172 | -5.711 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 64.599 | 81.509 | 94.438 | 111.222 | 94.866 |
| Equity | 9.397 | 13.526 | 9.727 | 2.554 | -3.156 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 54.993 | 67.659 | 84.158 | 108.297 | 97.735 |
| Total debt | 54.993 | 67.659 | 84.158 | 108.297 | 97.735 |
EBITDA margin
3.2%
This company
15.8%
Market median
-80% vs market
20202024
Equity ratio
-3.3%
This company
38.2%
Market median
-109% vs market
20202024
Return on equity
-571088300.0%
This company
18.4%
Market median
-3103740861% vs market
20202024
Net profit margin
-12.8%
This company
8.1%
Market median
-258% vs market
20202024
Asset turnover
0.47×
This company
1.12×
Market median
-58% vs market
20202024
Debt / equity
31.05×
This company
0.62×
Market median
-4908% vs market
20202024
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
JR Chief Executive Officer | Chief Executive Officer | 2019 |
RH Management | Management | 2018 |
| Former (2) | ||
NB Chief Executive Officer | Chief Executive Officer | 2013 – 2019 |
AB Management | Management | 1984 – 2013 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Board of Directors | 2017 | |
| Chairman | 2017 | |
| Former (3) | ||
| Chairman | 2013 – 2017 | |
| Board of Directors | 1996 – 2008 | |
| Board of Directors | 2013 – 2017 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Individual | 100% | 100% | 2017 | |
| Company | 100% | 100% | 1999 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of FRILUFTSLAND A/S also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Niels Brun Knudsen | Chief Executive Officer | 0 companies |
| Anders Bjerring Høier | Management | 0 companies |
| Jakob Robin Emanuel Söderqvist | Chief Executive Officer | 0 companies |
| Rolf Henrik Hoffman | Management | 0 companies |
| Jens Munk Plum | Chairman | 0 companies |
| Lene Ørum Knudsen | Board of Directors | 0 companies |
| Jan Thomas Lindberg | Board of Directors | 0 companies |
| Knud Lilholm | Board of Directors | 0 companies |
| Ulf Ove Gustafsson | Chairman | 0 companies |