What is the Y-tunnus number of Pure Lure Oy?

Pure Lure Oy is registered with PRH / YTJ under Y-tunnus 0889568-9.

Who is the CEO of Pure Lure Oy?

Jukka Olavi Pekurinen is Chief Executive Officer of Pure Lure Oy, in role since 2008.

Matti Pekka Vehassalo chairs the board of Pure Lure Oy, in role since 2008.

OYActive

Y-tunnus 0889568-9Retail sale of sports equipment and bicycles · NACE 47641Est. 1992 · 33 years old— employees

Actively employed in the business

Name	Role	Member since
Former (4)
JO Jukka Olavi Pekurinen Chief Executive Officer	Chief Executive Officer	2008 – 2023
RT Raija Tuula Irene Pulkkinen Audit	Audit	2002 – 2023
OK Osmo Kalevi Aalto Deputy auditor	Deputy auditor	2002 – 2023
VA Veli Antero Janhunen Confidential Clerk	Confidential Clerk	2002 – 2023

Non-executive oversight

As of last annual report

No shareholder data available.

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.