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crucial concepts Oy
OY
Active
Y-tunnus 2952862-6
Esterinportti 2
Business and other management consultancy activities · NACE 7020
Est. 2018
1 employees
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Overview
Financials
People & ownership
Related companies
Revenue 2025
EUR 245K
+19% vs 2024
EBITDA margin
69.5%
+42% vs 2024
Equity ratio
86.7%
Financial strength
Net profit 2025
EUR 133K
+45% vs 2024
EBITDA — year on year
EUR millions
0M
-0M
-1M
-1M
-1M
0M
2021
0M
0%
2022
0M
0%
2023
0M
0%
2024
0M
0%
2025
Key figures
Annual report 2025
Revenue
EUR 245K
+19%
EBITDA
EUR 170K
+42%
Net profit
EUR 133K
+45%
Total assets
EUR 787K
+11%
Equity
EUR 682K
+14%
Employees
1
—
Company information
Legal name
crucial concepts Oy
Y-tunnus number
2952862-6
Legal form
Osakeyhtiö
NACE code
7020 · Business and other management consultancy activities
Founded
16. marraskuuta 2018
Share capital
EUR 2 500
Employees
1 (FTE)
VAT registered
No
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Company purpose
Kaikki laillinen liiketoiminta.
Contact
Address
Esterinportti 2
Phone
+358451161305
Email
johan.n.brear@gmail.com
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Companies in Business and other management consultancy activities
Companies in Helsinki
All Finland companies
Revenue
EUR millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
0M
2025
EBITDA
EUR millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
0M
2025
Income statement
EUR thousands
Item
2021
2022
2023
2024
2025
Revenue
136
152
181
206
245
Staff expenses
−28
−23
−14
−31
−33
EBITDA
107
112
133
120
170
Depreciation & amort.
—
—
−0
−0
−0
EBIT
107
112
133
120
170
Net financials
−1
−3
−6
−4
−3
Profit before tax
107
109
127
116
167
Tax
22
23
26
24
35
Net profit
85
86
100
92
133
Balance sheet
EUR thousands
Item
2021
2022
2023
2024
2025
Total assets
537
626
644
707
787
Equity
319
405
506
597
682
Long-term debt
92
114
76
68
58
Short-term debt
126
107
62
42
46
Total debt
218
221
139
110
105
Financial ratios
5-year trend
EBITDA margin
69.5%
This company
15.8%
Market median
+340% vs market
2021
2025
Equity ratio
86.7%
This company
38.2%
Market median
+127% vs market
2021
2025
Return on equity
19.5%
This company
18.4%
Market median
+6% vs market
2021
2025
Net profit margin
54.3%
This company
8.1%
Market median
+570% vs market
2021
2025
Asset turnover
0.31×
This company
1.12×
Market median
-72% vs market
2021
2025
Debt / equity
0.15×
This company
0.62×
Market median
+76% vs market
2021
2025
Annual reports & filings
Annual report 2025
Filed via PRH / YTJ · Period 2025-01-01 – 2025-12-31
View
PDF
Annual report 2024
Filed via PRH / YTJ · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via PRH / YTJ · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via PRH / YTJ · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via PRH / YTJ · Period 2021-01-01 – 2021-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Current (3)
JA
Janita Armiida Hytönen
Deputy Member
Deputy Member
2018
PS
Panu Sakari Lauhava
Deputy auditor
Deputy auditor
2026
PA
Pirjo Anitta Piila
Audit
Audit
2026
Board of directors
Non-executive oversight
Name
Role
Member since
Current (1)
JN
Johan Nicholas Brear
Board of Directors
2018
Shareholders
As of last annual report
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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Company hierarchy
No registered parent or subsidiaries
Board network connections
Board members of crucial concepts Oy also hold positions in
0
other companies.
Person
Role here
Other companies
Janita Armiida Hytönen
Deputy Member
0 companies
Panu Sakari Lauhava
Deputy auditor
0 companies
Pirjo Anitta Piila
Audit
0 companies
Johan Nicholas Brear
Board of Directors
0 companies