Riskpilot← Back to searchSign inGet full accessWHY NOT AS
ASActiveOrg 914331447Rolf Wickstrøms vei 15, 0484 OsloWholesale of other household goods · NACE 4649Est. 20147 employees
Revenue 2024
NOK 18,7M
+6% vs 2023
EBITDA margin
2.2%
-12% vs 2023
Equity ratio
38.2%
Financial strength
Net profit 2024
NOK 559K
+12% vs 2023
| Revenue | NOK 18,7M | +6% |
| EBITDA | NOK 413K | -12% |
| Net profit | NOK 559K | +12% |
| Total assets | NOK 15,4M | -7% |
| Equity | NOK 5,9M | +8% |
| Employees | 7 | — |
Legal name
WHY NOT AS
Org number
914331447
Legal form
Aksjeselskap
NACE code
4649 · Wholesale of other household goods
Founded
21. oktober 2014
Share capital
NOK 410 000
Employees
7 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Styrets medlemmer hver for seg.
Company purpose
Import og distribusjon av handelsvarer, samt hva som herved står i forbindelse og eie aksjer i andre selskaper.
Address
Rolf Wickstrøms vei 15, 0484 Oslo
Phone
+4799150148
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 61 050 | 74 595 | 49 084 | 41 202 | 35 032 | 34 659 | 28 293 | 26 463 | 25 396 | 17 672 | 18 670 |
| Staff expenses | −4 960 | −5 662 | −5 679 | −4 653 | −4 055 | −3 640 | −2 405 | −2 220 | −2 255 | −2 239 | −2 576 |
| EBITDA | 12 389 | 11 356 | 4 608 | 3 763 | 2 843 | 2 172 | 3 041 | 3 261 | 2 365 | 469 | 413 |
| Depreciation & amort. | −221 | −236 | −250 | −249 | −187 | −84 | −68 | −22 | −17 | −11 | −6 |
| EBIT | 12 167 | 11 120 | 4 358 | 3 514 | 2 656 | 2 089 | 2 973 | 3 239 | 2 348 | 457 | 408 |
| Net financials | 509 | −7 | 705 | −160 | 287 | 209 | 184 | −38 | 155 | 155 | 263 |
| Profit before tax | 12 677 | 11 113 | 5 063 | 3 354 | 2 943 | 2 297 | 3 157 | 3 201 | 2 502 | 612 | 671 |
| Tax | 3 429 | 3 002 | 1 283 | 852 | 700 | 509 | 704 | 693 | 551 | 112 | 112 |
| Net profit | 9 248 | 8 111 | 3 780 | 2 503 | 2 244 | 1 789 | 2 453 | 2 508 | 1 952 | 500 | 559 |
| Item | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 23 771 | 18 419 | 21 180 | 19 180 | 18 754 | 17 623 | 20 637 | 20 111 | 16 935 | 16 512 | 15 394 |
| Equity | 9 658 | 12 169 | 15 949 | 13 242 | 12 685 | 13 074 | 13 527 | 13 234 | 4 936 | 5 436 | 5 876 |
| Long-term debt | 8 136 | 1 150 | 1 018 | 881 | 741 | 728 | 717 | 317 | 8 000 | 8 000 | 8 086 |
| Short-term debt | 5 977 | 5 099 | 4 213 | 5 058 | 5 327 | 3 821 | 6 393 | 6 560 | 3 999 | 3 075 | 1 433 |
| Total debt | 14 113 | 6 250 | 5 231 | 5 939 | 6 069 | 4 550 | 7 110 | 6 877 | 11 999 | 11 075 | 9 518 |
EBITDA margin
2.2%
This company
15.8%
Market median
-86% vs market
20142024
Equity ratio
38.2%
This company
38.2%
Market median
+0% vs market
20142024
Return on equity
9.5%
This company
18.4%
Market median
-48% vs market
20142024
Net profit margin
3.0%
This company
8.1%
Market median
-63% vs market
20142024
Asset turnover
1.21×
This company
1.12×
Market median
+8% vs market
20142024
Debt / equity
1.62×
This company
0.62×
Market median
-161% vs market
20142024
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Brønnøysundsregistrene · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via Brønnøysundsregistrene · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via Brønnøysundsregistrene · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via Brønnøysundsregistrene · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via Brønnøysundsregistrene · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via Brønnøysundsregistrene · Period 2015-01-01 – 2015-12-31
- Annual report 2014Filed via Brønnøysundsregistrene · Period 2014-01-01 – 2014-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
ER Chief Executive Officer | Chief Executive Officer | 2014 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Chairman | 2014 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Sko Import Holding As | Company | 100.0% | 100.0% | 2024 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Sko Import Holding As
WHY NOT AS Board members of WHY NOT AS also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Erik Reistad Solheim | Chief Executive Officer | 0 companies |
| Otto Ræder Holmen | Chairman | 0 companies |