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BEAUTY SELECTION AS
AS
Active
Org 918321845
Kråkerøyveien 9, 1671 Kråkerøy
Retail sale of cosmetic and toilet articles · NACE 4775
Est. 2017
2 employees
www.esseskincare.com
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Full Risika report
Overview
Financials
People & ownership
Related companies
Revenue 2026
NOK 3,8M
+9% vs 2025
EBITDA margin
-21.4%
-342% vs 2025
Equity ratio
-99.7%
Financial strength
Net profit 2026
NOK -809K
-266% vs 2025
EBITDA — year on year
NOK millions
0M
-0M
-1M
-1M
-1M
0M
2021
-1M
-100%
2022
0M
+100%
2024
0M
0%
2025
-1M
-100%
2026
Key figures
Annual report 2026
Revenue
NOK 3,8M
+9%
EBITDA
NOK -807K
-342%
Net profit
NOK -809K
-266%
Total assets
NOK 1,7M
+35%
Equity
NOK -1,7M
-88%
Employees
2
—
Company information
Legal name
BEAUTY SELECTION AS
Org number
918321845
Legal form
Aksjeselskap
NACE code
4775 · Retail sale of cosmetic and toilet articles
Founded
6. januar 2017
Share capital
NOK 30 000
Employees
2 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2026-02-28
Financial year
January – December
Signatory rights
Daglig leder og styrets leder i fellesskap.
Company purpose
Handel innen kosmetikk.
Contact
Address
Kråkerøyveien 9, 1671 Kråkerøy
Phone
+4791904523
Email
info@esseskincare.com
Website
www.esseskincare.com
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Explore
Companies in Retail sale of cosmetic and toilet articles
Companies in Fredrikstad
All Norway companies
Revenue
NOK millions
0M
1M
3M
4M
6M
3M
2021
4M
2022
5M
2024
3M
2025
4M
2026
EBITDA
NOK millions
0M
0M
1M
1M
1M
0M
2021
-1M
2022
0M
2024
0M
2025
-1M
2026
Income statement
NOK thousands
Item
2021
2022
2024
2025
2026
Revenue
3 272
4 035
4 836
3 475
3 778
Staff expenses
−841
−977
−1 367
−668
−1 304
EBITDA
−338
−566
−147
−183
−807
Depreciation & amort.
−0
−0
−0
−0
−0
EBIT
−338
−566
−147
−183
−807
Net financials
−1
469
−118
−39
−2
Profit before tax
−339
−97
−265
−221
−809
Tax
−69
−21
222
−0
−0
Net profit
−270
−76
−487
−221
−809
Balance sheet
NOK thousands
Item
2021
2022
2024
2025
2026
Total assets
1 269
1 153
1 201
1 280
1 732
Equity
−268
−344
−825
−918
−1 727
Long-term debt
0
0
0
0
0
Short-term debt
1 537
1 497
2 027
2 198
3 459
Total debt
1 537
1 497
2 027
2 198
3 459
Financial ratios
5-year trend
EBITDA margin
-21.4%
This company
15.8%
Market median
-235% vs market
2021
2026
Equity ratio
-99.7%
This company
38.2%
Market median
-361% vs market
2021
2026
Return on equity
-80922500.0%
This company
18.4%
Market median
-439796296% vs market
2021
2026
Net profit margin
-21.4%
This company
8.1%
Market median
-364% vs market
2021
2026
Asset turnover
2.18×
This company
1.12×
Market median
+95% vs market
2021
2026
Debt / equity
2.00×
This company
0.62×
Market median
-223% vs market
2021
2026
Annual reports & filings
Annual report 2026
Filed via Brønnøysundsregistrene · Period 2025-03-01 – 2026-02-28
View
PDF
Annual report 2025
Filed via Brønnøysundsregistrene · Period 2024-03-01 – 2025-02-28
View
PDF
Annual report 2024
Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2024-02-29
View
PDF
Annual report 2022
Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Current (1)
OE
Ole-Alexander Ekeli Valen
Chief Executive Officer
Chief Executive Officer
2024
Board of directors
Non-executive oversight
Name
Role
Member since
Former (3)
LB
Louise Benediktsson
Chairman
2022 – 2024
EL
Eric Linus Johansson
Chairman
2021 – 2022
EG
Erik Gustav Daniel Johansson
Chairman
2017 – 2021
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
Rock Shed Foundation
Company
100%
100%
2023
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
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Company hierarchy
No registered parent or subsidiaries
Board network connections
Board members of BEAUTY SELECTION AS also hold positions in
0
other companies.
Person
Role here
Other companies
Ole-Alexander Ekeli Valen
Chief Executive Officer
0 companies
Louise Benediktsson
Chairman
0 companies
Eric Linus Johansson
Chairman
0 companies
Erik Gustav Daniel Johansson
Chairman
0 companies