Riskpilot← Back to searchSign inGet full accessTHE MICE GURU AS
ASActiveOrg 921861575B306 Grenseveien 21, 4313 SandnesTour operator activities · NACE 7912Est. 20184 employees
Revenue 2025
NOK 29,3M
+92% vs 2024
EBITDA margin
9.0%
+17% vs 2024
Equity ratio
43.8%
Financial strength
Net profit 2025
NOK 2M
+33% vs 2024
| Revenue | NOK 29,3M | +92% |
| EBITDA | NOK 2,6M | +17% |
| Net profit | NOK 2M | +33% |
| Total assets | NOK 5,3M | +6% |
| Equity | NOK 2,3M | +76% |
| Employees | 4 | — |
Legal name
THE MICE GURU AS
Org number
921861575
Legal form
Aksjeselskap
NACE code
7912 · Tour operator activities
Founded
11. desember 2018
Share capital
NOK 208 825
Employees
4 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Company purpose
Design og gjennomføring av møter, reiser, konferanser og arrangementer, samt alt som hører naturlig til dette.
Address
B306 Grenseveien 21, 4313 Sandnes
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 969 | 4 521 | 20 677 | 15 216 | 29 265 |
| Staff expenses | −1 468 | −1 070 | −1 116 | −1 471 | −2 839 |
| EBITDA | 146 | 317 | 1 893 | 2 249 | 2 626 |
| Depreciation & amort. | −19 | −58 | −62 | −82 | −85 |
| EBIT | 127 | 259 | 1 831 | 2 167 | 2 541 |
| Net financials | −2 | −9 | −2 | −226 | 48 |
| Profit before tax | 125 | 250 | 1 829 | 1 940 | 2 589 |
| Tax | −26 | 55 | 409 | 430 | 582 |
| Net profit | 151 | 195 | 1 420 | 1 510 | 2 007 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 1 028 | 3 592 | 5 912 | 4 985 | 5 308 |
| Equity | 195 | 389 | 809 | 1 320 | 2 326 |
| Long-term debt | 0 | 0 | 9 | 0 | 1 |
| Short-term debt | 833 | 3 202 | 5 094 | 3 666 | 2 981 |
| Total debt | 833 | 3 202 | 5 103 | 3 666 | 2 982 |
EBITDA margin
9.0%
This company
15.8%
Market median
-43% vs market
20212025
Equity ratio
43.8%
This company
38.2%
Market median
+15% vs market
20212025
Return on equity
86.3%
This company
18.4%
Market median
+369% vs market
20212025
Net profit margin
6.9%
This company
8.1%
Market median
-15% vs market
20212025
Asset turnover
5.51×
This company
1.12×
Market median
+392% vs market
20212025
Debt / equity
1.28×
This company
0.62×
Market median
-106% vs market
20212025
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
HJ Chief Executive Officer | Chief Executive Officer | 2018 |
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
| Board of Directors | 2023 | |
| Chairman | 2023 | |
| Board of Directors | 2023 | |
| Former (1) | ||
| Chairman | 2019 – 2023 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 23% | 23% | 2024 | |
| Individual | 9.8% | 9.8% | 2024 | |
| Individual | 9.8% | 9.8% | 2024 | |
| Company | 9.8% | 9.8% | 2024 | |
| Individual | 9.8% | 9.8% | 2024 | |
| Company | 9.8% | 9.8% | 2024 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of THE MICE GURU AS also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Heidi Jeanny Legein | Chief Executive Officer | 0 companies |
| Stian Våge | Board of Directors | 0 companies |
| Stig Are Lauvnes | Chairman | 0 companies |
| Lene Lauvnes | Chairman | 0 companies |
| Morten Sørsdahl | Board of Directors | 0 companies |